How Does Arthur Conan Doyle Create Tension And Suspense In The Speckled

How Does Arthur Conan Doyle Create Tension And Suspense In The Speckled Band The Speckled Band is just one of the murder mystery stories featuring the famous detective, Sherlock Holmes. Holmes was not any ordinary detective, he was a detective who was famous for solving murders. In this case Holmes is trying to solve the mystery of the 'Speckled Band'. Some examples of tension building techniques are dramatic events and in some instances the inclusion of red herrings. Bad weather and night time are also used as a means of building up atmosphere and tension. The main setting is Dr Roylot's house in the middle of a wild, stormy night. This immediately creates a sense of uneasiness in the readers mind. In his description of the storm, Conan Doyle uses sounds to very good effect. He talks about the howling wind and the rain beating on the windows. This language has a double impact because the words `howling' and `beating' are onomatopoeic. In fact, all the way through the story, we see many examples of onomatopoeia. The feeling created is of watching a film with full sound effects. Conan Doyle's excellent skills in imagery are evident in his description of Julia on page 174. He uses vivid language, such as `state of agitation', `drawn and grey' and `restless, frightened eyes' to build up a terrifying picture of this woman in the reader's mind. However, no author can maintain tension levels at a height throughout the whole story. There need to be moments of calm - a lull in the storm, Conan Doyle achieves this contrast admirably in his description of the journey from Waterloo Station through the Surrey countryside. The language used here is soft and delicate creating a mood of calm and beauty. We see... ...e describes him by saying 'so tall his hat actually brushed the cross bar of the doorway†¦deep-set, bile-shot eyes, and his high thin, fleshless nose, gave him somewhat the resemblance of a fierce old bird of prey.' This first description of him gives us an impression that he is tall and somewhat eagle like. He is essential to help create suspense. Roylott is Helen and Julia Stoner's stepfather. He was a doctor and also had knowledge of exotic animals and owned a few too. '†¦ The doctor kept a cheetah and a baboon. We had no feeling of security until our doors were locked.' This shows he has a keen interest for animals. Roylott is violent and aggressive. Sherlock Holmes was also an important character in order to build up suspense. He was a detective and helped Helen Stoner to investigate the cause of her sister, Julia's death. He helped to create suspense.

Sunsilk in Bangladesh

Marketing Plan Of SUNSILK SUNSILK Prepared for: Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts Bangladesh Username: Sabrin Trisha Password: ZX7Yoxd05bpP Prepared By: Student’s Name| Student’s Id| Sabrina Haque| 102011026| Course Name : Principles of Marketing Course Code : BUS 206 Section : 04 Submission Date : 30 May, 2012 Spring 2012 Letter of Transmittal 5 May, 2012 Mr. Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts BangladeshHouse # 56, Road # 4/A (Satmosjid Road) Dhanmondi R/A, Dhaka-1205 Bangladesh. Dear Sir; Subject: Submission of the Final Report on â€Å"Sunsilk(hair care consumer product†. We are very glad to submit the report on â€Å"Sunsilk† that you have assigned. This is our report where we have tried to find out the key factors that you assigned upon us. This report extends our knowledge and will help us in the future. Thank you very much for giving us such kind of opportunity to e nrich our knowledge and skills under your observation.We would like to thank you for your valuable guidance in every problem we had and the precious time that you gave us. We will be available for any further clarifications required. Sincerely, Student’s Name| Student’s Id| Signature| Sabrina Haque| 102011026| | Farhana Rahman| 102011009| | Farhan Tanvir| 102011014| | Sharmin Sultana| 102011008| | Table of contents Sl. No| Title| Page No| | Executive Summary| | 1| Background of Sunsilk a) History b) Milestone| 78| 2| Company Analysis of Sunsilk| 10| 3| Mission of Sunsilk| 11| | Vision of Sunsilk| 11| 5| Goal of Sunsilk| 11| 6| Segmentation | 11| 7| 4p’s of Sunsilk a) Product b) Price c) Promotion i. Media plan for Sunsilk ii. Creating an advertise for Sunsilk d) Place | 121415161720| 8| Market Scenario of Sunsilk a) Target Market b) Market Share c) Mind Share d) Heart Share| 21212222| 9| Competitive Strategies of Sunsilk a) Defining a Strategic Objective b) Expa nding the Total Market— i. New Customer ii. More Usage iii. Regular Customer c) Choosing General Strategy— i.Flank Attack ii. Frontal Attack iii. Bypass Attack| 232324| 10| Competitive Rivalry Positions of Sunsilk a) Availability of Many/Equally Balance Comp Competitors b) Industrial Growth Declines— i. Industrial Stage ii. Growth Stage Maturity iii. Stage Decline Stage c) BCG Marketing of Sunsilk d) High Fixed Cost & Storage Cost of Sunsilk e) Low Switching Cost of Sunsilk| 2525262727| 11| Threat of Substitution Product of Sunsilk a) Buyer’s Low Switching Cost b) Substitute Product’s Price is Lower c)Substitution Product’s Quality &Performance is Greater/Equal to Existence Product| 282828| 12| THE POWER OF BUYERS a) Buyers are Larger and Few in Number b) Buyers purchase a large portion of Industry’s total output c) Buyers switching costs low d) Buyers can pose threat to integrate backward into the Seller’s Industry| 29303030| 13| THE POWER OF SUPPLIERS a) Suppliers are large and few in number b) Suitable Substitution Products Are Not Available c) Individual Buyers Are Not Large Customers of Suppliers d) Suppliers Goods Are Critical to Buyer’s Success e) Supplier’s Products Create High Switching Cost f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry| 313132323232| 14| SWOT Analysis a) Strength, b) Weakness, c) Opportunities, d) Threats. | 33333333| 15| Recommendations| 35| 16| Conclusion| 36| 17| Annexure| 37| EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk was launched in the UK in 1954 & by 1959 it was available in 18 different countries worldwide. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Currently, Sunsilk products are available in over 50 countries throughout Asia, Middle East, North Africa and Latin America, where is known as Sedal.This executive summery describes the history, company analysis, mission, vision, 4p’s of Sunsilk shampoo such as- variety in consumer products, price, distribution objectives, Competitive Strategies of Sunsilk, Competitive rivalry position of Sunsilk, B. C. G Marketing of Sunsilk, Threat of substitute’s products. Mind share, Market share and Heart share are also included here, which helps to understand about consumer perception about the Sunsilk product. What competitive strategies Sunsilk follows is also included in this report. The Power of Buyer & Power of Supplies to Sunsilk is not a threat to Sunsilk shampoo. Marketing programs and promotional activities are clearly and briefly covered in this report. Finally, in the end recommendations are given that what strategy should Sunsilk follow to meet the strategies and market share of their competitors. 1. Background of SunsilkSunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Positioned as the ‘Hair Expert' by 1959, it was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America, where is known as Sedal. 1. a) History Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. In 1956, Sunsilk cream shampoo for dry hair was launched. * In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes. * In 1959, it was available in eighteen countries worldwide. * In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient * Allenton – designed to help keep the sc alp free from infection. * In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form. In 1962, Sunsilk was marketed as a range of shampoos for different hair types. Sunsilk significantly improved product formula and launched new variants in 1966: the first major shampoo to contain oliv oil, which acted as conditioner to make hair soft and manageable; shampoo for dull hair, which restored hair’s natural shine; lemon shampoo for greasy hair with deep cleansing ingredients. * Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market, but in 1966 a new product formula was developed which gave hold, even in damp weather whilst still caring for hair. The hair spray contained a French perfume and could easily be removed by brushing or shampooing it out. In 1969, all Sunsilk shampoo was re-packaged in new PVC bottles, which were larger than traditional glass bottles for the same price. * Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk launched an aerosol dispensed setting lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974. * In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week. * In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s. * In 1985, Sunsilk styling mousse was launched and 2 years later a conditioning mousse followed. In 1989, Sunsilk introduced with three variants related to hair type endorsement of a hair stylist was the first step in building the image of brand as health care expert. * In 2000, to strengthen the brand UPL decided to prelaunch Sunsilk premium range consisting of four variants in January. * In 2001, Sunsilk move d into the hair colourant market for Asian-type dark hair, offering a range of seven permanent colors from natural black to copper with purple, red and gold tints. * In 2003, Sunsilk launched a new range of shampoos and conditioners, which were developed to meet women’s hair needs and reflect the way women, think about their hair.The fake institute (a trademark by Sedal) â€Å"Elida Hair Institute† developed the products in response to market research. Each product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat common hair problems. 1. b) Milestone Sunsilk starts working as consumer product from 1954 in Uk and now it is an international product. In these days Sunsilk did some special achievements which smoothed its way. Such as – Years| Activities | 1954| Sunsilk first launched in the UK. | 1955| First advertisement of Sunsilk appeared on TV. | 1959| Available in 18 countries worldwide. | 1964| Launch of Sunsilk hair spray. | 1968| Sunsilk shampoo re-packaged in PVC bottles. | 1971| Launch of Sunsilk conditioner. | 975| Sunsilk became the biggest name in hair care. | 1989| Introduced 3 variants related to hair type endorsement| 2000| Prelaunch Sunsilk premium range consisting of four variants| 2003| Sunsilk glossy magazine launched in Argentina| 2008| Social networking site Gang of Girls was introduced in India. | 2. Company Analysis of Sunsilk Name | Sunsilk Shampoo| Logo| | Category | Consumer Product | First Launched In| 1954| First Launched At| United Kingdom| Produced By| Unilever Group| Main Theme Of This Product | It knows you, and hence knows exactly what your hair needs| Total Hair Expert | 7| Available In | 50 countries throughout Asia. | Sector | FMCG|USP | Popular hair care brand having product for all types of hair| Tagline/ Slogan | For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk| Segment | Personal Hair Care Shampoo availab le in multiple variants| Target Group| Girls in the age group from 16 to 40| Positioning | The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability| 3. Mission Of Sunsilk Sunsilk’s mission is to add vitality to life. We meet everyday needs for personal care with brands that help people feel good, look good and get more out of life. 4. Vision Of Sunsilk To earn the love and respect of India, by making a real difference to every consumer is the xision of Sunsilk 5. Goal Of SunsilkSunsilk was launched in the UK in 1954. It was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America. Sunsilk’s goal is to be the number one shampoo of the whole consumer product market as soon as possible. 6. Segmentation | Child| Female| Male| High Price| Johnson| Fiama D WillsDo ve, Loreal | Revlon,Loreal| Low Price| Meril| Clear,Head & Shoulder| Sunsilk,Clinic Plus| 7. 4p’s of Sunsilk 7. a) Product Currently, the range consists of: * Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment.New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. * Black Sunsilk with Melanin from Plant Extracts: Dull hair needs a rich black shine. New Sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. * Green Sunsilk with Fruitamins Vitamins from fruit Extracts: Thin and limp hair needs extra body and volume. New sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pi nk Sunsilk with yoghurt proteins : Dry hair needs wholesome conditioning, extra shine and style. New Sunsilk with yoghurt proteins makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. * Orange Sunsilk with active nutrients from Citrus Extracts: The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. New sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it.Buying Rate of Consumers of Sunsilk Shampoo 7. b) Price UNILEVER claims to practice value-based pricing in which the customers’ perception of the product’s price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. Th e price of Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value. A present market price example of Sunsilk and Dove shampoo can easily show this – Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=|Mini pack| 2/=| **| Mini pack| 3/=| So as per the market segmentation of shampoo in Bangladesh, Sunsilk (Unilever) provides same quantity of shampoo like other brands but comparatively in low price 7. c) Promotion There a number of ways to advertise both local and global brands in the market. Some of the very common means through which advertisement is done include: * Electronic Media: Electronic Media has been the major factor in determining the global success of Sunsilk. In today’s world where an average middle class individual has access to 30 to 40 channels through the cable minimum, has the ability to view different types of advertisem ent just flipping the channels.Thus the consumer of today is so well posted on the fact that whenever a new product is launched, is it in the United Kingdom or in the United States, a consumer living in Asia would be well aware of the features of the products and he would know who the company is targeting. * Print Media: Print Media advertisement is one of the common ways of advertising. The print media including the magazines, newspapers and brochures are relied upon a lot. In print media, the importance of placing the advertisement plays an imperative part in increasing the sales of the product. * Billboards: Billboards have become one of the most influencing ways to advertise in our world. Everyone can see a whole advertisement like you watch on your own televisions or the type of moving and animated type of advertisements that you can see on the billboards happen to be very much in fashion.Sunsilk also has nearly all of its products on the billboards when either it’s laun ching a new ad, coming up with price promotions or re launching any product. These ads seem to be appearing all the time, which is really good for the company, as they are easily attracting the customers in every possible manner. * Giving out free Samples: When the new Sunsilk Black was introduced, what the company did was, to create awareness amongst the youth they went to schools and colleges and distributed free samples of the products and gave out little brochures which told the qualities that the product had and the proper method of getting a black and shiny hair look. 7. c. i) Media plan of Sunsilk January| February| March| April| May| June| July| August, September, October| November| December| Electronic Media| * | * | * | * | * | * | * | * | * | * | Print Media (weekly once)| * | * | * | * | * | * | * | | * | * | Billboards| | * | * | | | * | * | | * | * | Giving out free Samples| * | | | | * | | | * | | | Concert| | * | | * | | | | | | * | 7. c. ii) Creating an advertise fo r Sunsilk To create an advertisement is to make people (consumer) informed about a new product. Sometime products which are in market also use advertising to make selling rate high. Creating advertise for Sunsilk has to go through some certain steps to make a fruitful consequence. Such as – Select Objective (depends on product’s life cycle) Initiative or Persuasive or ReminderBudget Slogan Message Emotional / Funny /Rational Appeal / Romance / Entertainment / Fear / Humor Strategy Evaluate Media Reach, Frequency & Impact Alternatives Choosing Among Media Choosing Specific Media Select Specific Time * Step 1 : Select Objective In Selecting Objective steps Sunsilk stay in the ‘Maturity Stage’ of Product Life Cycle which required specific advertising objective ‘Low Persuasive’ Sunsilk Sales & Profit) (Initiative) (High (Low Persuasive) Persuasive) (Reminder) (Time) Product Product Product Product Product Develop Introduction Growth Maturity Decline ‘Low Persuasive’ objective works on – i. Building brand preference, ii. Encouraging switching to Sunsilk brand, iii. Changing customer’s perception of product value, iv. Persuading customers to purchase quick, v.Convince customers to tell others about Sunsilk specially. * Step 2 : Budget Product’s company has to finance a budget. As an international consumer product producing organization under UNILEVER Sunsilk has ability to maintain a high rated budget plan. * Step 3 : Strategy The most critical step of advertising is ‘Strategy’. It contains 2 particular part. Such as – a) Message b) Media a) Message: message contains 2 part called Slogan & Appeal. Slogan – ‘Next Generation’s Shampoo’ Appeal – Sunsilk is a consumer product for hair which has deep emotional & romantic impact on human being. So to create advertise, emotional appeal can be chosen. ) Media : Reach, Frequency & Impact Choosi ng Among Media Choosing Specific Media Select Specific Time Reach, Frequency & Impact – Reach means how much people see the advertise total ; Frquency means how much people see the advertise at one time & Impact is the concequence of the advertisement, which is counted by TRP( Target Rating Program). Choosing Among Media – Media is the via to which advertise will be publish. For Sunsilk advertise media, T. V is the perfact media in case of Bangladesh. Choosing Specific Media – Sunsilk is an advertise for women, who aged 16 to 40. So have to choose those T. V channels which are regular to them.In Bangladesh ntv, Channel i, ETV,Bangla Vision, Channel 1, Machranga t. v, my t. v etc are prefarable for urban area & BTV must be prefarable for rural area. Select Specific Time – Select specific time refers to select that time when the specific audience remains infront of T. V. women generally watch T. V after 3pm to 9. 30pm for movie & daily serials. So Sunsilkâ €™s advertise will telecest in this time mainly. * Step 4 : Evaluate Alternative This step to judge the quality of new advertises. If a positive result come, only then advertise will be telecast. 7. d) Place Distribution Objective: â€Å"To reach as many towns and villages as we can†UNILEVER has 150 distributors whose function is to sell to wholesalers directly. There are different distributors for different areas. They are carefully selected and their performance is constantly evaluated. * Wholesaler, * Merchant, * Broker, * RETAILERS Sunsilk goes to these stages such as- Wholesaler, Merchant, Broker & Retailers through wholesalers. Then they sell Sunsilk products to final customers as consumer product in retail price. Producer (Sunsilk) OR Producer (Sunsilk) (Sell) (Sell) Merchant (value add) Merchant (value add)Wholesaler Wholesaler Brokers (works for commission) Wholesaler Retailer Wholesaler Wholesaler Retailer Wholesaler Retailer Retailer 8. Market Scenario of Suns ilk 8. a) Target Market The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes. But in their promotional activities, they cover the whole market irrespective of these classes. Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people.For which quantity of the product can be changed according to the income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. 8. b) Market Share Sunsilk as a market competitor, they are steadily gaining market share. At present market situation is that Sunsilk owns 38% of the total market share. 8. c) Mind Share Too buy shampoo rational consumers firstly think about Sunsilk due to the promotional strategies of Sunsilk. So that Sunsilk rapidly increase their mind share. Figure: Mind Share 8. d) Heart Share Due to reach product and marketing attributes & featur es Sunsilk’s mind share in total competitive market is higher than any other brand. Consumer would like to choose Sunsilk as their first choice. Figure: Heart Share 9.Competitive Strategies of Sunsilk 9. a) Defining the strategic objective: The Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto. 9. b) Expanding the Total Market: Sunsilk is very sensitive to increase its market. It’s sometime very challenging for a firm to expand its total market. Sunsilk basically wishes to increase new customer and more usage. 9. b. i) New customersSunsilk is trying to attract buyers who are unaware of the product or who are resisting it because lack of such features. Sunsilk is using market penetration strategy, ne w market segment strategy and geographical expansion strategy for searching new consumers. Very attractive advertising and other propositional activities perform a vital role in this case. 9. b. ii) More usage: Sunsilk recently increase the amount, level and frequency of consumption. It also improves packaging and redesigns the product. It offers larger package sizes and makes the product more available. They emphasize more on marketing program, which inform the consumer about the brand and it frequently develops the product which also spurs new uses. 9. b. iii) Regular Customers:Sunsilk knows that to continue regular customers is more important than to create new customers. So to hold regular customers, Sunsilk is always careful and makes a standard scale of own product. Sunsilk tried hard to situates or if possible as soon as possible increase the standard scale foe regular customers. 9. c) Choosing General Strategy: 9. c. i) Flank Attack: Sunsilk can follow segmental strategy. In market Head & shoulders targeting mainly high and middle class people but big portion in lower class consumer could not adopt their product. So, Sunslik targeting the lower class, who have lower income and launch new product at a lower price. 9. c. i) Frontal Attack: Sunsilk can launch new shampoo combining conditioner, anti-dandruff, and shinning in a one product as follow as Head & Shoulders. 9. C. iii) Bypass Attack: Sunsilk can introduce anti-dandruff shampoo and provide an extra conditioner in a package. 10. Competitive rivalry position of Sunsilk 10. a) Availability of Many/Equally Balance Competitors Sunsilk is no one most important rival of other brands such as, Dove , Head & Shoulder , Clinic All Clear , Pantine , Herbal Essences even Neutregena . But as because Sunsilk has a separate market , these other brands are not able that much to change Sunsilk ‘s market price . EvenSunsilk is a great threat for them. Rate of Sunsilk Users 10. b) Industry growth declines Duri ng the production cycle, a product has to face these following stages: I. Introduction Stage II. Growth Stage III. Maturity Stage IV. Decline Stage Sunsilk has passed its introduction & growth stages successfully, now it is in its maturity stage. As we know that the maturity stage is the most competitive stage in production cycle. Sunsilk has to face a huge challenge in this stage . In maturity stage occasionally the industry growth slows down but sunsilk is able to hold its maturity stage by promoting new versions, new brand ambassador . new advertisement ,new offers etc .Such as , a 200ml Black shine Sunsilk ‘s market price is 140Tk. where as the same amount of (200ml ) Dove shampoo ‘s market price is 170TK. Customers are more biased to buy Sunsilk Black Shine rather than Dove ,though Sunsilk has reached its maturity stage . Maturity Stage of Sunsilk Is The Price Worth? (Market Price Of Sunsilk) . Production Cycle 10. c) BCG Marketing | Low Market Growth| High Market G rowth| HighMarket Share| | | LowMarketShare| | | 10. d) High Fixed Cost & Storage Cost of Sunsilk Sunsilk has 47 years business throughout the world, so it’s fixed cost isn’t too high as well as it’s storage cost is not that much high .And as we know that storage cost is one kind of fixed cost , so it is a advantage or positive power for Sunsilk , because other brands has a high storage cost & fixed cost because they don’t have that much long duration of business life like Sunsilk. 10. e) Low Switching Cost of Sunsilk Sunsilk can be differentiating easily from other brands, because it has separate fragrance, separate color, most of all it has separate position in market as a well known shampoo. Sunsilk’s switching cost is also very high there is no chance to increase its competitive rivalry by lacking of differentiation opportunities or low switching cost. 11. Threat of Substitution Product of SunsilkThe threat of substitute products is the extent to which alternative products or services may supplant or diminish the need for existing products or services. 11. a) Buyer’s Low Switching Cost As we know that 200ml Sunsilk shampoo’s market price is 140Tk, where as Dove 200ml‘s price is 170 TK . So , we can see that buyers find Sunsilk more cheaper than Dove and other brands. Actually Sunsilk is a threat of substitute products to other brands. Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=| Mini pack| 2/=| **| Mini pack| 3/=| 11. b) Substitute Product’s Price is Lower This problem occurs if the other branded shampoo has cheaper market price than Sunsilk.So buyers are getting more attraction to buy other brands rather than Sunsilk shampoo in market. 11. c) Substitution Product’s Quality & Performance is Greater / Equal to Existence Product It will be a threat for Sunsilk if other brands will have better quality than Sunsilk. To avoid this threat Sunsil k often offers new innovation on its production policy. Such as, Sunsilk made a deal with 7 famous hair experts of the world . This was a great attraction to the buyers. Buyers have found that no other brands offered such an excellent opportunity to beautify their hair condition. So a huge number of buyers continued to use Sunsilk & shift from other brands to Sunsilk. 12. THE POWER OF BUYERSThe power of buyers is the extent to which buyers of any product or services in an industry have the ability to influence the suppliers of that product or services. The bargaining position of buyers changes with time and a company’s (and industry's) competitive strategy. The buyer's power is significant for Sunsilk because when the power of buyers increase, buyers can force prices down, demand higher quality products or services and in essence, play competitors against one another, all resulting in potential loss of industry profits. Buyers exercise more power when – 12. a) Buyers a re larger and few in number In case of ‘Sunsilk product’ the buyers are larger and few in number mean the number of buyers is few but they purchase in a huge numbers. This situation does not occur normally.Because buyers (consumer) of Sunsilk are not few and do not buy in large amount. Buyers are large in number and they buy in small amount for them. This is an advantage for Sunsilk product and a disadvantage for buyers. 12. b) Buyers Purchase a Large Portion of an Industry’s Total Output In this situation buyer buy a large portion of the whole output of the industry. It automatically makes the buyer powerful. Here the buyers mean the shopkeepers who bought in a large amount for sell from Sunsilk. They can force prices down, demand higher quality products or services, in essence play competitors against one another, all resulting in potential loss of industry profits.But in case of Sunsilk there is no chance to happen this situation because Sunsilk has a lot of b uyers who purchase in huge volume. This is an advantage for Sunsilk. 12. C) Buyers switching costs low When other competitive product’s costs lower than Sunsilk, it is easy to switch to another product. But it cannot happen because Sunsilk gives the best quality shampoo in fewer prices at the same amount. For example here we compare dove shampoo’s price with Sunsilk shampoo. 12. d) Buyers can pose threat to integrate backward into Seller’s Industry Buyers can pose threat to integrate backward into the seller’s industry if buyers worked as a group.Group of buyers can act threat to integrate backward into the industry. Sunsilk has individual buyers, so there is no chance to face any threat from buyers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its buyers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of buyers . 13. THE POWER OF SUPPLIERS 13. a) Suppliers are large and few in number It means the number of suppliers is few but they supply in a huge numbers. When this situation occurred suppliers must increase their demand against the buyer (industry), so the industry faces lose at large.But it is not possible with Sunsilk because as a large industry Sunsilk keeps the number of suppliers many and they supply in small amount. So there is no way to exercise more power to suppliers of Sunsilk. It is an advantage to Sunsilk and a disadvantage to suppliers. 13. b) Suitable Substitution Products Are Not Available Suitable substitution products are not available described the situation when there are lack of substitution products. Sunsilk use many ingredients in making, so when this situation occurs Sunsilk must switch to another substitution. Such as Sunsilk use ‘chemical essence’ for smell and this ingredient is available all time because any supplier can supply it.Or if the lack of substitution product happens anyhow, Sunsilk switch to other chemical essence or something else which can fulfill Sunsilk product’s requirement. So Sunsilk never give chance to become the suppliers powerful 13. c) Individual Buyers Are Not Large Customers of Suppliers When any producer purchases ingredients from suppliers, he becomes a buyer of those suppliers and if the buyer purchase at low volume he does not get any advantage from suppliers. In case of Sunsilk, it needs huge volume of ingredients from suppliers as buyer. So there is no way to be ignored by suppliers when the buyer is the famous & large Sunsilk. 13. d) Suppliers Goods Are Critical to Buyer’s SuccessThe main ingredient supplier of any product is called critical supplier of that product. For assumption we take the Sunsilk Co-Creation Stunning Black Shine Shampoo, which use many chamials as main ingredient such asS204, sodium loreth sulphet, carbomied, panthalon etc and it is easy to get that ingredien t’s supply and also supplier. So critical supplier’s good cannot create any harm to Sunsilk. 13. e) Supplier’s Products Create High Switching Cost Supplier’s products create high switching cost means industry needs to pay more if wants to switch to another supplier. In case of sunsilk this problem does not occur. There is a lot of suppliers for supplier’s product of Sunsilk because of being a large and famous industry.So there is no chance of high switching cost of supplier’s product. 13. f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry Suppliers can pose threat to integrate to the buyer’s industry if suppliers worked as a group. Group of suppliers can act threat to integrate to the buyer’s industry. Sunsilk has individual suppliers, so there is no chance to face any threat from suppliers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its suppliers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of suppliers. 14. SWOT AnalysisSWOT analysis is the easiest way to find out the Strengths, Weakness, and Opportunities & Threats of any industry. As an international company Sunsilk has also those. This analysis identified the ‘Strengths’ to fill the ‘Weakness’ of industry. to make the proper use of ‘Opportunity’ and create consciousness for the ‘Threats’ in industry. SWOT analysis of Sunsilk is – 14. a) STRENGTHES * UNILEVERs Limited is one of the largest organizations in India. * Company has advanced technology and well skilled professionals. * The New Sunsilk Shampoo is a high quality product in terms of hair protection. * The target market is educated, professionals and belongs to premium and middle class. Company totally owned, systematic distribution network, transparent communi cation system. * Participative management style * Very good distribution network all over India, in all major and small cities. 14. b) WEAKNESSES * Competitor has strong promotional activities. * Customers are offered better alternatives by the competition. * Advertisement flaws- * Devaluation of product * Product’s quality loses its values * Poor promotion of free samples * No unique identification of product 14. c) OPPORTUNITIES * Population expanding at a rapid rate. * Consumers are becoming more quality conscious * Current capacity utilization is 80%, which can be further broadened with the increase in demand. Customer base is increasing with effective marketing. * Baby shampoo is another area where HINDUSTAN UNILEVERs can make huge gains. * Shampoo plus conditioner and anti-dandruff shampoos are another area where UNILEVER can earn huge profits. * Rural areas are a large prospective market where they can introduce Sunsilk. 14. d) THREATS * Political and Economic factors. * Partial Government policies. * High rate of competition. * Local and Foreign competition. 15. RECOMMENDATIONS 1. The Sunsilk is a global company and each country has own culture, so Sunsilk should drive according to local preferences and needs because it is really necessary in today economic crisis to capture huge market share.Sunsilk can arise and ensure social responsibility in the society, so they would establish themselves in customer mind and customer would be loyal about Sunsilk. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Sunsilk must focus on social responsibility, to maintain image among customers, mainly advertisement covers huge expenses of Sunsilk, but we recommend them to cut their advertisement expenditures, in the economic crisis and should more focus on social responsibility. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Figure: Sales revenue and s ocial responsibility 2. People are familiar with Sunsilk, however they are not interested in whether it is a unilever product or not.Through extensive marketing methods unilever should make people aware of the fact that it is a Unilever Product and not just any product so that the brand loyalty increases and people purchase its product due to its brand name and not just the product name. 16. Conclusion Sunsilk has huge potential of rural market 72% of total population but not yet develop a successful strategy to penetrate this market. The success of Sunsilk emulated which captured the rural market by two strategies- Develop strong distribution structure and Adopting packaging and pricing. Sunsilk increase buying of raw material so that it does not have to suffer devolution and continuously increase in tariff rates.They introduced a smaller 100mi pack of Sunsilk in order to capture lower income segment. Sunsilk enter into web marketing. They should increase frequencies of advertising by electronic and print media. They should introduce 2 in 1 shampoo plus conditioner which demand huge potential market. Finally, taking everything in account we can say that if Sunsilk emphasize more on social responsibility and create more attractive marketing programs, they can grab huge number of customers. 17. Annexure * www. unilever. com * www. unilever. com. pk * www. millwardbrown. com * www. google. com * www. wikipedia. com * www. ac. com * Unilever financial statement 2007-08 * www. scribd. com * www. slideshare. net

Plato and Moral Authority

Kathryn Kelsven Dr. David Sgarlatta Humanities 253 December 21, 2012 Comparing Two Readings After reading Plato’s Apology and Leviticus 17-27, I found several differences in the way people are judged for the crimes they have committed as well as, by what are actually considered crimes or sins. I want to explore these differences by asking two questions to each reading: What kind of behavior constitutes as a sin or a crime? What is the source of moral authority behind laws and legal judgments? In Plato’s Apology, what constitutes as a sin or a crime?Socrates was accused of being a â€Å"doer of evil, and a corrupter of the youth, and he does not believe in the gods of the state, and has other divinities of his own† (Apology 1). These are all things that Meletus has brought Socrates to court for. These are all these that are considered to be a crime to Meletus and the Athenians throughout Apology, as Socrates proves this by continuously taking each item he is accus ed of and asking Meletus and the Athenians if they believe it to be true. In Leviticus 17-27, what constitutes as a sin or a crime?Throughout the reading there are several different times where the LORD speaks to Moses and tells him to let the people know that if they do not follow his command then they are disobeying him. In Leviticus chapter 22:1-2, it states. † The LORD said to Moses, â€Å"Tell Aaron and his sons to respect the sacred offerings which the Israelites consecrate to me; else they will profane my holy name. I am the LORD. †(Leviticus 22). Here, disrespecting a sacred offering is considered a sin. There are also many other examples of what is considered a sin.In chapter 19:4, â€Å"†Do not turn aside to idols, nor make molten gods for yourselves. I, the LORD, am your God. †(Leviticus 19). In this case, you should not worship idols or make idols because that would be going against the LORD who is your God. Also in Chapter 17:3-4 it says, †Å"Any Israelite who slaughters an ox or a sheep or a goat, whether in the camp or outside of it, without first bringing it to the entrance of the meeting tent to present it as an offering to the LORD in front of his Dwelling, shall be judged guilty of bloodshed; and for this, such a man shall be cut off from among his people. (Leviticus 17). In this section, anyone who does not first present his killing as an offering is automatically considered guilty for bloodshed and is cut off from the people. All of these examples show what are considered sins in Leviticus, and there are many more. In Plato’s Apology, what is the source of moral authority behind laws and legal judgments? Socrates is brought before judges. After asking Meletus what he means by calling him an Atheist, Meletus says, â€Å"I assure you, judges, that he does not believe in them; for he says that the sun is stone, and the moon earth. (Apology 3). Meletus is trying to prove to the judges, being the ones that w ill make the ultimate decision of what happens, that Socrates does not believe in any gods. In the very beginning of all of this, after Socrates makes his opening statement, he says, â€Å"Tell the judges, then, who is their improver; for you must know, as you have taken the pains to discover their corrupter, and are citing and accusing me before them† (Apology 1). Again the judges are to be told something in order to prove a point.This all shows that in Plato’s Apology the judges are the moral authority behind laws and legal judgments. In Leviticus 17-27, what is the source of moral authority behind laws and legal judgments? In each chapter we see that the very first statement is always â€Å"The LORD said to Moses† (Leviticus 17-27). This statement is not only at the beginning of every chapter but it is also throughout the chapters. Each time this statement is made it is followed by a law that the LORD is giving to the people. There will also follow some sort of punishment if that law is not followed. The LORD said to Moses,†Tell the Israelites: Anyone, whether an Israelite or an alien residing in Israel, who gives any of his offspring to Molech shall be put to death† (Leviticus 20). This is a perfect example. The LORD tells Moses what the law is and then follows up with how the people will be punished if not to follow the law; in this case they will be put to death. The LORD is clearly the one and only one to be of any kind of authority when it comes to laws and legal judgments. Both of these readings have very different ideas as to what a sin or a crime is, as well as who is the authority on the laws that have been made.Leviticus is based on there being one authoritarian who decides the laws and decides your punishments if you disobey those laws. In Leviticus you have no way to argue against you convictions. What the LORD says, goes. Also, in Leviticus there are several different criteria for what is considered a sin as com pared to Apology, where there are just a few things brought up that are considered to be a sin or a crime. Apology is based off convincing the people or the judges of what is right or wrong and letting them decide your fate. You have a chance to fight for yourself and prove yourself to be innocent.

Globalizaiton esse

Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China's Market Authors: Chin June Jiao Gagging Tutors: Dry. Philippe UDDI, Dry. Mikhail Lundeberg Program: Master's Programmer in Leadership and Management in International Context Subject: Level and semester: Master's Thesis Masterly Spring 2008 Baltic Business School CHIN June ;JIAO Stating 16/05/2008 Acknowledgements Our Personal Thanks We want to thank the following people for their continued supports throughout this p Seagram and their help in writing this thesis.Without their help, this thesis would not have been possible. In the first place, we would like to give thanks to our professor, Dry. Philippe UDDI for his supervision, advice, and guidance all through this research. Above all and the most needed, he provided us great encouragement and support in various ways. We also sincerely appreciate Mr.. Mikhail Lundeberg for his encourageme nt, supervision, constructive suggestions and professional advices to us during the research. His crucial contribution to the thesis is of great significance. His involvement with his originality has rigged and nourished our intellectual maturity.Abstract Field: Master thesis in change management Number of Pages: Title: Chin June ; Jiao Gagging Supervisor: Mikhail Lundeberg, Baltic Business School, Kalmia, Sweden Submission Date: 16th May, 2008 3 Executive Summary: Multinational Corporations (Mans) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a NC configure its crossbred activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies.The second is international diversity perspective, which lays more emphasis on local adaptation and harnessing diversities s. Both perspectives have their pros and cons, a balance betw een international standardization and local adaptation is vital. For the major Auto China market is as clear as day to everyone. This paper focuses on how the major Auto Giants balance the paradox of globalization and localization in the China market. In other words, how the Mans deal with the dilemma of globalization and localization under different strategic contexts?The eavesdropping auto market is one of the embodiments of that transfer process. So, our research on the major carmakers' activities in China's automobile industry lies in the current issue of the rise of China. The paradox of globalization and localization for multinational companies is not new anymore; however, it doesn't necessarily meaner that they are invalid or meaningless. Instead, it is a forever topic as the countries in the world is more and more economically interrelated.Moreover, the theory itself has been developing ever since. Nowadays, multinational companies are dominating the world economy, so is goi ng to be in China. Combined with the background of China's unique business environment, the theory could be further applied and developed. The free participate on of Mans in the China's market and their fierce competitions is the reason why ordinary Chinese customers are enjoying a great variety of commodities, comparing to 15 years ago when only limited types of inferior products were available.With regard to the choice of the industry, several industries were available for us to study the localization of Mans in the China market. Besides our personal interests on it, automobile industry is better than any others for researching Mans' global strategies. The automobile industry, due to its importance, is a popular topic in the academia. As a result, the accessibility of relevant literatures is high,

Consultancy Report Essay Example | Topics and Well Written Essays - 2000 words

Consultancy Report - Essay Example North Hook Gas is a subsidiary of Exxon Mobil (24%), Qatar Gas (67%) and Elf Petroleum (8.35%) (Nationalgrid, 2014, p. 1). The operations of North Hook Gas are faced with a number of sustainability issues. In order to address these sustainability issues, it is vital to formulate a change management approach for sustainability. This will be achieved through consultancy. The resultant report will identify all the barriers and drivers for change, and provide realistic proposals that will move the firm from a first wave firm to a third wave firm. North Hook Gas faces a number of sustainability issues. The sustainability issues that affect the operations of North Hook Gas can be divided into the external and internal categories. All the sustainability issues faced by North Hook Gas have a bearing on the firm’s external environment. The first external issue that affects the operations of North Hook Gas is the environment in which the firm is located. The terminal is located within the Pembrokshire National Park (BBC News, 2007, p. 1). The location of the park raises a number of environmental issues, particularly within the scope of environmental pollution. The second external sustainability issue is concerned with the risks posed by the firm. The local community is concerned that the pipeline will leak gas, which might cause safety and health issues. The third external issue that affects the firm is waste management. The firm must have a capacity to handle, remove or dispose all hazardous materials coming from the facil ity. Pollution is also a major sustainability issue that affects the operations of North Hook Gas. The internal operations of the firm contribute to carbon dioxide emissions. Additionally, the terminal is the largest in the world, which means that it receives a lot of sea and road traffic. This also contributes to carbon dioxide emissions (Hydrocarbon-Technology, 2014, p. 1). The internal sustainability issues faced by North Hook Gas include the lack

Do you Believe in Feng Shui Essay Example | Topics and Well Written Essays - 1000 words

Do you Believe in Feng Shui - Essay Example This is thus harmful energy and brings bad luck and negative energy from the surroundings into a house facing a T-junction because a house that is facing such a junction is said to have all the negative energy coming in from the road directly into the house without any place for it to escape. If the house is very close to the road then the bad energy seeps in with immense force and is very aggressive. For the purpose of this paper, I interviewed my parents and they tend to believe in Feng Shui a great deal; they have placed objects in their home on the basis of the same because they believe it helps to secure a better present and bring in the maximum amount of positive energy. Superstitions of Feng Shui are believed by many people around the world and as per personal opinion, I do feel that it is true as I have seen my parents practicing it on a daily basis and it has helped to make the home a lighter and more positive place. Every object in the household emanates a certain form of e nergy; the area that one’s home is placed in has a surrounding environment filled with different forms of energy and in order to churn out the most amount of positivity, it is important to place the objects carefully. It may be regarded as a cultural superstition but is indeed very scientific because it talks about the positive and negative forces of the earth; Feng Shui helps in calming the home by directing all the positive vibes inside. Having superstitions is not detrimental in nature because they help people to be careful; Feng Shui is a very positive superstition and thus it is only beneficial to people that follow it as it helps to channel good vibes into one’s home and keep oneself in a better mood throughout the course of the day which is brought on by positive vibes. It is suggested that if people live in T-junction facing homes, then they should try and get some landscaping done around the house for the energy to dissolve into the surroundings and not focus completely on the home and the members present within. Another way by which the effect of the bad energy can be mitigated is to be living near a road with very less traffic. In order to improve the positive energy in the household, every possible open space in the house should be landscaped in order to minimize the sharpness of the energy; doors and windows should be covered with plants to give out more oxygen and reduce the level of pollutants from the road. Yet another cure is to place a Bagua mirror inside the house which is another superstition that will be discussed further. It is believed that Bagua mirrors protect a household and bring it good luck and positive energy according to Feng Shui, especially if the home is placed in a wrong area or faces an environment consisting of bad or negative energy. The mirrors should ideally be hung outside the house in order to repel or ward off any kind of bad luck or energy passing through the house. Buildings and homes that are placed n ear T-junctions should ideally include these mirrors in order to ward off the negative energy that approaches them. The origin of this particular superstition may be traced to the i-Ching or the Chinese Book of Changes said to have been created more than 200 years BCE.     

Policy Development paper Term Example | Topics and Well Written Essays - 2000 words

Policy Development - Term Paper Example Domestic Violence is one form of Interpersonal violence which is defined as violence committed by a person or persons inside a home against Elderly, young adult, intimate partner or children by another member of the same family. (Hayes-Bautista, Schink and Chapa, 2005) However, US Criminal Justice Policy only includes criminal murder or attempt of murder, forced or simple physical attack, sexual harassment, and burglary as violent crimes under the criminal codes. Most commonly their own children or children of their children abuse elders of the family. (De- Chesnay, Mary, 2008) Sometimes the poor health of older adults disturbs other members of the family as they become bound to listen to music in a low volume. As older people stay inside all the times so they don’t let others watch television channels of their own choice, which annoys other members of the family. Most of the older members of the family walk and talk slowly that also bothers others. Particularly in the case of violence against the elderly, lots of people agree to include emotional or mental abuse and neglect as a type of violence even if there is no existence of physical force. (Kilpatrick and Acierno, 2003) This is true that that mental or emotional abuse or neglect is ethically wrong and can prove to be extremely harmful to the elderly. Though, the main focus of this paper will be the US Government Policy for Elderly Abuse and Domestic Violence. Since the main objective of this document is to talk about US policy for Domestic Violence against Elderly it will be useful to first define public policy. Public Policy is defined as a group of laws, dictatorial measures, courses of acts, and financial support priorities in relation to a given issue that is publicized by a legislative body or its representatives. (Davidhizar & Shearer, 1999). Any policy is implemented by obeying legislation and regulation. The policy has played a major role in the manner America and other nations o the world d eal with the dilemma of violence against the general public or elderly. US policy has made authorizing laws for Elderly physical or mental health issues, that also deals with the dilemma of violent crime against elderly at domestic or general level. The US Government has fixed the particular amount of funding that is spent in running programs that promotes prevention of elderly from violence at domestic or general level. Accoring to famous American Surgeon General C. Everett Koop, domestic violence is a major causative agent for poor physical or mental health problems in elderly. After his research, considerable efforts have been made to improve the usage of public health approaches and prevent the occurrence of domestic violence in adults. For a number of reasons that include major immigration flows, lower mortality, and longer life expectancy, most of the growth in America's elder population in the recent past has been driven by growth in the numbers of elderly of all nationalitie s and will continue to be so for the foreseeable future. The US Government is now showing a special interest in improving policies against Elderly Abuse. (Kilpatrick, 2003) Its main reason is, such types of crime eventually cost a lot to the society.