Sunday, January 19, 2020

Spartan Political and Social System Essay example -- essays research p

Spartan Political and Social Systems Sparta was, above all, a military state, and emphasis on military fitness began at birth, imprinted through society and the political system. The education of the Spartan male children prove that the military and war was constantly a huge part of Spartan society, and the laws and systems that Sparta was governed by, only enforced the militaristic attitude into the society of Sparta. That the Spartans needed to be ready for war is proved by the discord between the Spartiate and the helots, who outnumbered and under ranked the Spartans. From birth Spartan children were expected to be physically strong and when male children were ten days old they were examined by a council of elders to see if the child had enough potential to be a warrior, or if it should be ‘exposed’. The children who were exposed were left to die at Apothetae on the slopes of Mt. Tygetus. The children who passed the examination were left in the care of their mothers until they reached the age of seven, at which point they left home to live in the barrack with other males, and were educated and trained in how to be a brave and strong warrior. While these children were still living at home they were mainly left in the care of a nurse, who taught them the first stage of their life-long education in the military. The nurses taught the children fight their fears as well as general superstition, toughening up the children so they would be able to better survive when they reach the age of seven and moved the barracks. Plutarch explains in source A how boys at the age of seven were put into the care of the state, and how they would grow up constantly training physically. When in the education system the boys learnt reading a... ...er’ in Sparta caused the Spartiates to be constantly prepared for a Helot uprise, as P. Cartledge explains in source F The helots were the Spartans slaves and were treated very poorly, being purposely set apart in image, given no rights, and beaten on several occasions. In fact each time new ephors were voted in, the helots would be rounded up and given an ‘annual beating’, so as the helots knew their place. However this treatment of the helots simply made the helots hate the Spartans, causing the Spartans to be even more prepared to an uprising, bringing the whole dilemma around in a circle. Spartans lived and breathed so that they could be ready for war. Their social and political structure shows this by their education of male Spartans, their laws and government procedures and also the necessity to be ready to protect themselves from a potential helot uprise.

Saturday, January 11, 2020

International Marketing

In addition, the celebrations. Com we Bessie informs that there now exists a huge gap between the rich and the poor in BRB jail, which would lessen when poor people have access to education and the opportunity to develop reading skills. In a recent article dated October 1 , 2013, the www. Goalposts. Com website reports that Brazil now experiences disappointing economic growth. Despite President Dilemma Recourses efforts to revive the economy with stimulus packages and TA x cuts, the GAP grew only 0. 6 percent and both stock market and currency rates plume Ted.Other economic problems in Brazil include: â€Å"high salary costs, falling productivity, an d terrible 2 logistical bottlenecks that Rousseau has not yet addressed† ( l). In addition, Humblers Barbara, president of BEANIE, a lobby group for the elect Nils industry, predicts that unless infrastructure resolves its problems, industry will I continue to suffer ( 1 The website also informs that household consumption grew jus t 0. 1 percent due to inflation which adversely affected the purchasing power of consumers. In order to combat the problem of high inflation Brazil has increase seed interest rates.Brazier's business leaders have also encore raged Rousseau to reform tax a ND labor costs â€Å"so factories can regain their competitiveness at home and abroad† ( 2). Although Brazil now experiences these problems, the article states that Brazier's economy still flourishes in some areas. These areas include: low unemployment, strong foreign investment levels, Recourses approval rate of 80 percent, and a strong harvest and increased agricultural activity. In addition, Guide Ma enter (Brazier's Finance Minister) asserts that the investment growth trend will contain u.The article concludes with David Reese' (an economist for Capital Economics in Loon don) suggestion that Brazil should rebalanced the economy towards investment in 0 order to create growth rates of five percent, which investors want to see ( 3). A recent article in The Economist titled ‘ ‘The Price is Wrong,† and dated September 28, 2013 reports that â€Å"Brazil offers appalling value for money† ( www. Economist. Com 1). The article states that a pizza in Brazil costs 530 and also that a cheap, windowless hotel room in ROI costs $250/ night.The article also reports that 3 payroll taxes are 58% Of salary, that a Broadminded car costs 45% less in Mix than in Brazil, that a smartened costs 50% more than in the US, and that large domestic appliances and cars cost 50% more than in other Mendocino coo entries. The article presents the following reasons why these problems exist in Brazil: or infrastructure, high crime rates that necessitate an army of 650,000 security g awards, expensive office rents, expensive credit, decreased household consumption, a decreased exports of manufacturing goods.The article explains that the Brazil liana people go on foreign shopping sprees in order to make more e conomical purr chases and to avoid the â€Å"Custom Brazil† which â€Å"refers to the increased operational costs ass associated with doing business in Brazil, making Brazilian goods and services more expel noise compared to other countries† ( www. Economist Another recent article in , titled â€Å"Stuck in the Mud,† and dated June 8, 201 3 describes the current economic growth of Brazil as feeble limited.The article informs that Brazil now experiences a trade deficit, a shrink king primary fiscal surplus, and growing government debt mainly due to domestic rigidities. The article also discusses Dilemma Recourses efforts to â€Å"stimulate growth by hike Eng public spending and the minimum wage, and forcing starters banks to lend more† ( 2). Again, despite these efforts, consumer confidence continues to suffer, which greatly impairs economic growth.The government (the Centre al Bank) has responded by increasing base interest rates to 8% in addition to elim inate g a tax on foreign purchases of bonds in order to increase currency inflows and to â€Å"slow the weakening Of the real† ( 2). The government has also attempted to 4 solve these problems by encouraging investment and discouraging consumption Ion. However, these efforts proved unsuccessful for the steamrollered oil giant p terrors, for the grandmotherly industry, and for the electricity and banking industry sees.Other attempts to correct the dismal situation include: investments in the oil industry Y, the government's attempts to attract bidders to its road and rail concessions, and stimulating sales to increase business confidence. However, the challenging a ND diverse political landscape in Brazil, as well as Recourses inability to be diploma attic, will most likely cause further corrective actions to be unsuccessful. Http://Brasilia. Com/economy/ http://www. interdependence. Com/Brazil/economy. HTML http://www. celebrations. Com/bristlecone. HTML http://www. Goalposts . Mom/dispatch/news/thunderstorms/131001 / barometrically http://www. Economist. Com/news/ species Loretta/21 586678whybrazi I paraprofessional's Americas/21579048feeblegrowthhasforcedchange c b. Demographics As of July 2012, Brazil had a population of 199,321,413 people, with the majors y being in the 2554 age range. The majority of their population (87%) resides in urban areas. The largest city in Brazil is SAA Paulo with about 20 million residents. Ri o De Jeanine, where the 2016 Summer Olympics will be held, is the second largest c tit with about 12 million residents.In terms of diversity, over half of Brazier's residents are Caucasian and the sec 5 largest group is mulatto (mixed), making up almost 40% of the total population n. The official and most widely spoken language is Portuguese. The largest religious group IS Roman Catholic, with almost thirds of the demographic. A vast majority of Brazilian are literate with 89% of the population fifteen years old and over be inning a ble to read and write. ( http://www. Undermine. Com/Brazil/demographics_profile. HTML ) c. Cultural information Sports are very popular and important in Brazil.Most citizens regularly follow participate in various sport activities. The most popular sport in Brazil is foot all (American soccer). It is said that football â€Å"†¦ Is in the blood of the people of Bra Brazier's tropical climate is excellent for playing and practicing football. Brazil is also the only country to have participated in and qualified for all of the Football World Cups to date. The Brazilian soccer team is known all over the world for their brilliant Pl areas. Everyone in Brazil, from small villages to large cities, is known to go crazy for t heir country during the World Cup.Brazilian are known for the pride they feel for their country during sporting events. Brazil holds the most wins for the World Cup with five wins, known to Brazilian as the â€Å"Pentane†. The most dollied Brazilian soccer P l areas are Cafe, Aid, Ronald, and Reinhold. Sports such as sailing and golf are considered to be for the high class and are not accessible to the general public. Brazilian also enjoy footloose, basketball l, tennis, auto racing, and volleyball ( http://www. Mayflowers. Com/Brazil/sports/ Women's football has gathered an increasing share of interest in Brazil.The country's SST ring of successes in volleyball since the midnight century have made it Brazier's second most 6 popular sport. Municipal governments often provide volleyball courts and 10th recreational equipment for the country's beaches, including ROI De Jeaneries FAA moss Copernican and Panama. Brazier's beaches are gathering places for young pee people, the more athletic of which play football and various racket games. Brazilian chasm pincushion of beach football and volleyball draw thousands of spectators and television.Brazil has competed in every Olympic Games since 1920, except the 1 928 Summer Games in Amsterdam. It has been successful in many events, include Eng transfixed, swimming, yachting, and such team sports as football, volleyball l, and basketball. In 2009 the International Olympic Committee selected ROI De Jeanie or as the site of the 201 6 Summer Games. It was the first city in South America to be chi seen to host the Olympics. Http://www. Britannica. Com/Checked/topic/781 01 ‘Brazil/25115/ Superconductivity II.Background on Underarm (Mary Kate) under Armor, a relatively new company was established in 1 998 by a former University of Maryland football player, Kevin Plank, who was sick of repeatedly changing his sweat soaked Theists during football camp and took it upon him elf to invent a new type of This that would keep athletes cool, dry and light by rep ailing moisture. Under Armor has come a long way from young Kevin Plank selling Theists along the east coast out of his grandma's basement-?on November 18, 2005 Under Armor went public and became the first Seabed initial publi c offering to do blew on the first day in five years.Over the years the company began to expand its pr duct line to providing clothing for different weather temperaments, creating equipment t for various 7 sports fields, as well as developing lines for women and children. They have e expanded from the clothing collegiate sports team and now sponsor numerous professor Anal sports teams and world's athletes which include Olympian, national champions, etc. They have expanded in a global scale to Europe, China, Canada, Japan, parts of LATA America and are known as a global leader in performance footwear, apparel, accessories.Today, Under Armor has revenues approaching $2 billion dollar s and continues to maintain its mission to â€Å"make all athletes better through passion , design, and the relentless pursuit for innovation by creating exchanging products t hat provide an advantage for athletes. † Under Armor takes its corporate responsibility very seriously. As outlined on its companies website, AU operates under the core values with which the comma NY was established: innovation, inspiration, reliability, and integrity.They only seek to do business with third parties that operate under these values as well. Under Ar ours products are made by thirdly manufacturers: consequently, they hold these e third parties to the high standards in which they hold themselves. AU will not do buy seines with any companies that use any form of forced labor, child labor, or harass .NET/abuse on their employees. The CIA suppliers and subcontractors must provide their employees with a safe and healthy working environment and comply with all laws and re solutions.AU must provide employees with at least legally mandated minimum wage an d benefits. The employees of CIA and its suppliers or subcontractors are not forced to woo ark more Han 48 hours with 12 hours overtime and countries that have no limit on how RSI worked must provide one day Off out Of every seven days Of work. CIA complies with a 8 environmental regulations, rules, and standards as well as making all subsonic reactors and contractors comply with all local, state, federal, national, and international I laws, rules, and regulations in the company of manufacture.The suppliers and sub contractors are regularly monitored by ALGA internal employees and third party contractors . As well as taking corporate responsibility seriously, CIA prides itself on its community involvement. They created CIA Giveback which partners with prior ms that are dedicated to finding a cure for breast cancer, environmental sustainability , supporting military and law enforcement, and empowering youth athletes. From a marketing perspective, Under Armor target athletes of all ages as we as fans as they have entered into the collegiate and professional sports appear el market.Internationally, this is an asset to the company as well as having lines of cloths Eng for all ages and genders. AU has unique temperature specifi c clothing that can cater to the specific temperaments as they expand on a global level. However, it appears as if Under Armor is heavily rooted in its football background in America which el eaves room to question the company's success on an international level as it tries to break free of its American football image in countries where the sport is nearly nonexistent. International Marketing In addition, the celebrations. Com we Bessie informs that there now exists a huge gap between the rich and the poor in BRB jail, which would lessen when poor people have access to education and the opportunity to develop reading skills. In a recent article dated October 1 , 2013, the www. Goalposts. Com website reports that Brazil now experiences disappointing economic growth. Despite President Dilemma Recourses efforts to revive the economy with stimulus packages and TA x cuts, the GAP grew only 0. 6 percent and both stock market and currency rates plume Ted.Other economic problems in Brazil include: â€Å"high salary costs, falling productivity, an d terrible 2 logistical bottlenecks that Rousseau has not yet addressed† ( l). In addition, Humblers Barbara, president of BEANIE, a lobby group for the elect Nils industry, predicts that unless infrastructure resolves its problems, industry will I continue to suffer ( 1 The website also informs that household consumption grew jus t 0. 1 percent due to inflation which adversely affected the purchasing power of consumers. In order to combat the problem of high inflation Brazil has increase seed interest rates.Brazier's business leaders have also encore raged Rousseau to reform tax a ND labor costs â€Å"so factories can regain their competitiveness at home and abroad† ( 2). Although Brazil now experiences these problems, the article states that Brazier's economy still flourishes in some areas. These areas include: low unemployment, strong foreign investment levels, Recourses approval rate of 80 percent, and a strong harvest and increased agricultural activity. In addition, Guide Ma enter (Brazier's Finance Minister) asserts that the investment growth trend will contain u.The article concludes with David Reese' (an economist for Capital Economics in Loon don) suggestion that Brazil should rebalanced the economy towards investment in 0 order to create growth rates of five percent, which investors want to see ( 3). A recent article in The Economist titled ‘ ‘The Price is Wrong,† and dated September 28, 2013 reports that â€Å"Brazil offers appalling value for money† ( www. Economist. Com 1). The article states that a pizza in Brazil costs 530 and also that a cheap, windowless hotel room in ROI costs $250/ night.The article also reports that 3 payroll taxes are 58% Of salary, that a Broadminded car costs 45% less in Mix than in Brazil, that a smartened costs 50% more than in the US, and that large domestic appliances and cars cost 50% more than in other Mendocino coo entries. The article presents the following reasons why these problems exist in Brazil: or infrastructure, high crime rates that necessitate an army of 650,000 security g awards, expensive office rents, expensive credit, decreased household consumption, a decreased exports of manufacturing goods.The article explains that the Brazil liana people go on foreign shopping sprees in order to make more e conomical purr chases and to avoid the â€Å"Custom Brazil† which â€Å"refers to the increased operational costs ass associated with doing business in Brazil, making Brazilian goods and services more expel noise compared to other countries† ( www. Economist Another recent article in , titled â€Å"Stuck in the Mud,† and dated June 8, 201 3 describes the current economic growth of Brazil as feeble limited.The article informs that Brazil now experiences a trade deficit, a shrink king primary fiscal surplus, and growing government debt mainly due to domestic rigidities. The article also discusses Dilemma Recourses efforts to â€Å"stimulate growth by hike Eng public spending and the minimum wage, and forcing starters banks to lend more† ( 2). Again, despite these efforts, consumer confidence continues to suffer, which greatly impairs economic growth.The government (the Centre al Bank) has responded by increasing base interest rates to 8% in addition to elim inate g a tax on foreign purchases of bonds in order to increase currency inflows and to â€Å"slow the weakening Of the real† ( 2). The government has also attempted to 4 solve these problems by encouraging investment and discouraging consumption Ion. However, these efforts proved unsuccessful for the steamrollered oil giant p terrors, for the grandmotherly industry, and for the electricity and banking industry sees.Other attempts to correct the dismal situation include: investments in the oil industry Y, the government's attempts to attract bidders to its road and rail concessions, and stimulating sales to increase business confidence. However, the challenging a ND diverse political landscape in Brazil, as well as Recourses inability to be diploma attic, will most likely cause further corrective actions to be unsuccessful. Http://Brasilia. Com/economy/ http://www. interdependence. Com/Brazil/economy. HTML http://www. celebrations. Com/bristlecone. HTML http://www. Goalposts . Mom/dispatch/news/thunderstorms/131001 / barometrically http://www. Economist. Com/news/ species Loretta/21 586678whybrazi I paraprofessional's Americas/21579048feeblegrowthhasforcedchange c b. Demographics As of July 2012, Brazil had a population of 199,321,413 people, with the majors y being in the 2554 age range. The majority of their population (87%) resides in urban areas. The largest city in Brazil is SAA Paulo with about 20 million residents. Ri o De Jeanine, where the 2016 Summer Olympics will be held, is the second largest c tit with about 12 million residents.In terms of diversity, over half of Brazier's residents are Caucasian and the sec 5 largest group is mulatto (mixed), making up almost 40% of the total population n. The official and most widely spoken language is Portuguese. The largest religious group IS Roman Catholic, with almost thirds of the demographic. A vast majority of Brazilian are literate with 89% of the population fifteen years old and over be inning a ble to read and write. ( http://www. Undermine. Com/Brazil/demographics_profile. HTML ) c. Cultural information Sports are very popular and important in Brazil.Most citizens regularly follow participate in various sport activities. The most popular sport in Brazil is foot all (American soccer). It is said that football â€Å"†¦ Is in the blood of the people of Bra Brazier's tropical climate is excellent for playing and practicing football. Brazil is also the only country to have participated in and qualified for all of the Football World Cups to date. The Brazilian soccer team is known all over the world for their brilliant Pl areas. Everyone in Brazil, from small villages to large cities, is known to go crazy for t heir country during the World Cup.Brazilian are known for the pride they feel for their country during sporting events. Brazil holds the most wins for the World Cup with five wins, known to Brazilian as the â€Å"Pentane†. The most dollied Brazilian soccer P l areas are Cafe, Aid, Ronald, and Reinhold. Sports such as sailing and golf are considered to be for the high class and are not accessible to the general public. Brazilian also enjoy footloose, basketball l, tennis, auto racing, and volleyball ( http://www. Mayflowers. Com/Brazil/sports/ Women's football has gathered an increasing share of interest in Brazil.The country's SST ring of successes in volleyball since the midnight century have made it Brazier's second most 6 popular sport. Municipal governments often provide volleyball courts and 10th recreational equipment for the country's beaches, including ROI De Jeaneries FAA moss Copernican and Panama. Brazier's beaches are gathering places for young pee people, the more athletic of which play football and various racket games. Brazilian chasm pincushion of beach football and volleyball draw thousands of spectators and television.Brazil has competed in every Olympic Games since 1920, except the 1 928 Summer Games in Amsterdam. It has been successful in many events, include Eng transfixed, swimming, yachting, and such team sports as football, volleyball l, and basketball. In 2009 the International Olympic Committee selected ROI De Jeanie or as the site of the 201 6 Summer Games. It was the first city in South America to be chi seen to host the Olympics. Http://www. Britannica. Com/Checked/topic/781 01 ‘Brazil/25115/ Superconductivity II.Background on Underarm (Mary Kate) under Armor, a relatively new company was established in 1 998 by a former University of Maryland football player, Kevin Plank, who was sick of repeatedly changing his sweat soaked Theists during football camp and took it upon him elf to invent a new type of This that would keep athletes cool, dry and light by rep ailing moisture. Under Armor has come a long way from young Kevin Plank selling Theists along the east coast out of his grandma's basement-?on November 18, 2005 Under Armor went public and became the first Seabed initial publi c offering to do blew on the first day in five years.Over the years the company began to expand its pr duct line to providing clothing for different weather temperaments, creating equipment t for various 7 sports fields, as well as developing lines for women and children. They have e expanded from the clothing collegiate sports team and now sponsor numerous professor Anal sports teams and world's athletes which include Olympian, national champions, etc. They have expanded in a global scale to Europe, China, Canada, Japan, parts of LATA America and are known as a global leader in performance footwear, apparel, accessories.Today, Under Armor has revenues approaching $2 billion dollar s and continues to maintain its mission to â€Å"make all athletes better through passion , design, and the relentless pursuit for innovation by creating exchanging products t hat provide an advantage for athletes. † Under Armor takes its corporate responsibility very seriously. As outlined on its companies website, AU operates under the core values with which the comma NY was established: innovation, inspiration, reliability, and integrity.They only seek to do business with third parties that operate under these values as well. Under Ar ours products are made by thirdly manufacturers: consequently, they hold these e third parties to the high standards in which they hold themselves. AU will not do buy seines with any companies that use any form of forced labor, child labor, or harass .NET/abuse on their employees. The CIA suppliers and subcontractors must provide their employees with a safe and healthy working environment and comply with all laws and re solutions.AU must provide employees with at least legally mandated minimum wage an d benefits. The employees of CIA and its suppliers or subcontractors are not forced to woo ark more Han 48 hours with 12 hours overtime and countries that have no limit on how RSI worked must provide one day Off out Of every seven days Of work. CIA complies with a 8 environmental regulations, rules, and standards as well as making all subsonic reactors and contractors comply with all local, state, federal, national, and international I laws, rules, and regulations in the company of manufacture.The suppliers and sub contractors are regularly monitored by ALGA internal employees and third party contractors . As well as taking corporate responsibility seriously, CIA prides itself on its community involvement. They created CIA Giveback which partners with prior ms that are dedicated to finding a cure for breast cancer, environmental sustainability , supporting military and law enforcement, and empowering youth athletes. From a marketing perspective, Under Armor target athletes of all ages as we as fans as they have entered into the collegiate and professional sports appear el market.Internationally, this is an asset to the company as well as having lines of cloths Eng for all ages and genders. AU has unique temperature specifi c clothing that can cater to the specific temperaments as they expand on a global level. However, it appears as if Under Armor is heavily rooted in its football background in America which el eaves room to question the company's success on an international level as it tries to break free of its American football image in countries where the sport is nearly nonexistent. International Marketing INTRODUCTION TO THE REPORT & THEME The basic objective of this report is to study about the Global market opportunities for Kandos chocolates & prepare a Strategy to capture it. I would like to take this opportunity to gratefully the Chairman & Board of Directors to give a excellent Opportunity work as International Marketing Manager & I would really enjoying to take the challenging task, which has been mentioned in this whole report. BUSINESS PROFILE 5th May 1962 was an evolutionary day for Sri Lankan confectionery industry due to the commencement of Ceylon Chocolates Ltd.Prior to the establishment of Ceylon Chocolates Limited Sri Lanka was 100% relaying on imports for Chocolates. The main objective behind the pioneering activity of producing chocolates locally is to gain certain advantage on foreign exchange by increasing the local production as well as controlling the imports. In 1970 Kandos became one of most popular brand among the consumers. On the same year the millionaire ind ustrialist Philip Upali Wijewardene acquired full control of Ceylon Chocolate Ltd.During this time Delta confectioner products manufactured by Ceylon sugar company Ltd which was started by Upali Wijewardene1 in 1962 was the leader in sugar confectionery. In 1970 both these companies were amalgamated and the production of Kandos Chocolates and the Delta toffees were merged and started operating as Ceylon Chocolate Ltd. As the next avenue Kandos emerged into global market. Kandos became very successful brand in South East Asian Region. As a result of the above successes in order to take the business towards another step forward Mr.Upali Wijewardena formed Upali Group of Companies and Ceylon Chocolate Limited became one of the subsidiaries. Upali Group of Companies established them as one the large conglomerate and also as a key diversified business enterprise in South East Asia. It was leading in the products such as Chocolate, confectionary, beverages, soap & detergents and also moto r cars, Aviation, Electronics, newspapers, plantation became their key business. From the inception Kandos products were locally distributed by M/S Shaw Wallace & Hedges Ltd. In 1991 Ceylon chocolate Ltd had a mile stone of stepping into their own distribution channel.The head office is located in Colombo & The factory and main stores are located in Kundasale. Another small warehouse is located at Homagama, in order to distribute the chocolates demand of the Colombo city and suburbs. At preset it has 68 Distributors island wide and also it has Delta Toffee plant, Wafer Biscuit manufacturing plant & Pudding manufacturing plants as well. There are two chocolate outlets which are named as â€Å"Kandos Shop†, which produce varieties of products using chocolates and there our plans for future developments as another trade mark operation. Product RangeChocolates are categorized as dark, milk, compound, flavored, filled chocolates and couverture. There are many sub brands under thes e categories with different varieties. Basically the chocolates are classified as Cocoa butter chocolates (CB) and Non Cocoa Butter chocolates (NCB). In NCBs cocoa butter substitute (Hydrogenated Palm Kernel Oil) is used instead of cocoa butter. CB chocolates include Couverture-A, Super Blend, K-21 Collection, Milk and Fruit & Nut, Classic milk, while NCB chocolates include Super-10, Crispy, New Gen, Tak Tik, Kiddies, Super car and Couverture-B.Each category has different varieties. PHASE 1: GOAL SETTING Vision To be the leader in our chosen field in the confectionery industry in Asia. Mission To be the leader in manufacturing & marketing best quality chocolate & confectionery products maintaining the highest brand values in a profitable manner to satisfy the needs of consumers. Long Term Objectives 1)To be the market leader in chocolate industry in Sri Lanka in year 2015. 2)Diversify the Business in to biscuits range, adding varieties of toffees & other confectionaries such as pudd ing, beverages etc in year 2020. )Re-brand Kandos in globally in year 2013. 4)Go to Cocoa Plantation through vertical Integration of Supply Chain Management in Sri Lanka in year 2012 & extend to overseas by year 2016. (China, Malaysia & Indonesia) 5)Re-build new manufacturing plants in China, Malaysia & Indonesia by year 2018. 6)Start Exporting of Biscuits & toffee range in year 2018. 7)Capture the Asian Market by year 2035. (Achieving 60% of Asian market) As go with company Vision, Mission & Long Term Objectives as an International Marketing Manager, I & my division also have following goals. )Execellarate Export market & do the preset Export Orders in effective & efficient manner. b)Re-branding as an International Brand in tourist countries such as Maldives, Seychelles, Mauritius, Singapore, Thailand, Hong Kong & Dubai from year 2013 as a Joint Venture agreement with respective local agents. Planning to capture 40% market share by year 2018. c)Gradually Increase the small Export O rders to countries such as India, Malaysia, Pakistan, China, Japan & Middle East countries by year 2013 onwards. Strategic approach to capture 20% market share by year 2025) d)Go beyond from Exporting & check feasibility of establish own plants from countries such as Malaysia, Thailand, Indonesia or Pakistan to act as true global player by year 2014. e)Capture 25% market share by year 2018 & increase up to 50% in year 2025 from above selected country, which we establish a plant. f)Using the same strategy & builds own manufacturing plants in selected countries, based on prevailing situation in the Asia. Year 2020 & beyond) g)Plan to capture 25% of market share in above mentioned countries in year 2025. h)Gradually positioning the Kandos brand in other Asian countries such as Bangladesh, Nepal, Philippines, Korea, Taiwan, Myanmar, & other Asian countries i)Ultimately we strategically approach to capture 50% of Asian Countries. Functional Strategies Business Strategy: Vision, Mission & Long Term Objectives’ of the Kandos as stated above. Marketing Strategy: How sales, marketing effort will support firm’s Business Strategy.Operation Strategy: It support Business Strategy through specifies the policies & plans for using organizational resource. Strategic Decisions in operation involves products, services, process & technology, capacity, supply chain management, Product Design, Layout Planning & quality etc. Finance Strategy: Develop LT finance plan in order to support Business Strategy. In a simple term, corporate strategies are essentially about what the business wants to achieve. Strategy is about making high-level decisions & forms the management game plan for †¦.. †¢Satisfying customers (meeting customer needs) Running the business (organizing resources in the most efficient & effective way) †¢Beating the competition (strategies $ tactics to gain competitive advantage) †¢Achieving corporate objectives. Corporate business object ives are set at the high level & are quite distinct from any more detailed functional objectives set for the functional areas of a business. The position of corporate objectives in the hierarchy of business objectives can be illustrated as follows; BCG Matrix2 & Ansoff growth matrix2 can be used to explain how corporate objectives achieved through strategy as follows.As far as International market is concern, Kandos is at Growth stage at the Product Life Cycle, since they are in the Export market. We have to decide the place in the BCG Matrix in accordance with stage in the Product Life Cycle. Only Coco Butter ranges chocolates that we are going to market, then we are in Stars level at the Local market. When we consider International market it is in cash cow level, we need to build up strategies to become Star level. GLOBAL STRATEGY FOR KANDOS IN ANSOFF MATRIX 1)Market Penetration – An existing product in an existing market.Therefore to penetrate the market, the company will have to consider the following. †¢Offer competitive prices. †¢New minor changes – Improved taste, different tastes (such as 3 layer chocolates) †¢Sales promotional Activities & advertising. (Push & Pull Strategies’) †¢Positioning in alternative usages. (Gift packs, gift for lovers, promises chocolates) †¢Change the packaging. 2)Product Development – New Product to the Existing Market. †¢Develop white chocolate, Dark Chocolate. †¢Chocolate cake for wedding. †¢Re-launch Coco Powder packet for households. 3)Market Development – Existing Product in a new market. Presence in the global market. †¢Increasing the Chocolate consumption of the elders. 4)Diversification – New Product in a new market †¢Pure Coco Chocolate Biscuit to Middle East. †¢Energy Cocoa Drink. PHASE 2: MARKETING AUDIT FOR INTERNATIONAL MARKET & ASSUMPTIONS The marketing audit3 is a fundamental part of the marketing planning process. It considers both internal internal & external influences on marketing planning, as well as a review of the plan itself. Therefore it’s not involving at the beginning of the process, but also at a series of points during the implementation of the plan.SWOT Analysis, PEST Analysis, Porters Five Forces Model & Value Chain Analysis are most widely used as a tool to marketing audit. In many ways the marketing audit clarify opportunities & treats, and allows the marketing manager to make alterations to the plan if necessary. In this phase as a International Marketing Strategy, and introduces a marketing audit checklist. The checklist is designed to answer the question, what is the current marketing situation? Lets consider the marketing audit under three key headings4; 1)The Internal Marketing Environment. 2)The External Marketing Environment. )A Review of our Current Marketing Plan. The Internal Marketing Environment. What resources do we have at hand? (i. e. Five â€Å"M†s5 ) I. Men (Labour) II. Money (Finance) III. Machinery (Equipment) IV. Minutes (Time) V. Materials (Factors of Production) †¢How is our marketing team organized? †¢How efficient is our marketing team? †¢How effective is our marketing team? †¢How does our marketing team interface with other organizations & internal functions? †¢How effective are we at Customer Relationship Management (CRM)? †¢What is the state of our marketing planning process? Is our marketing planning information current & accurate? †¢What is the current state of New Product Development? (Product) The External Marketing Environment. As a market oriented organization, we must start by asking – What is the nature of our ‘customer’? Such as; †¢Their needs & how we satisfy them? †¢Their buyer decision process & consumer behavior. †¢Their perception of our brand, and loyalty to it. †¢The nature of segmentation, targeting & positioning in our ma rkets. †¢What customers ‘value’ & how we provide that ‘value’? What is the nature of competition in our target markets? Our competitors’ level of profitability. †¢Their number/concentration. †¢The relative strength & weakness of competition. What is the cultural nature of the environment(s)? †¢Beliefs & religious. †¢The standards & average levels of education. †¢The evolving lifestyles of our target consumers. †¢The nature of consumerism in our target markets. What is the demography of our consumers? Such as average age, levels of population, gender make up, & so on. How does technology play a part? †¢The level of adoption of mobile & internet technologies. †¢The way in which goods are manufactured. Information systems. †¢Making communications uses of technology & media. What is the economic condition of our markets? A Review of our Current Marketing Plan. †¢What are our current objectives for ma rketing? †¢What are our current marketing strategies? †¢How do we apply the marketing mix? (Including factors covered above in (a)) †¢Is the marketing process being controlled effectively? †¢Are we achieving our marketing budget? †¢Are realizing our SMART objectives? †¢Is our marketing team implementing the marketing plan effectively? †¢Levels of staffing. †¢ Staff training & development. Experiencing & Learning. 1)SWOT Analysis STRENGTHWEAKNESSES †¢Brand Value †¢50 years presence in market †¢Good Rapport with Super market †¢Good Rapport with Government †¢High Quality †¢Loyal Employees†¢Did not change with Environmental changes †¢High Cost of Production, sp. Labor †¢Less Advertising & modern marketing approach †¢Problems in Distribution Channel, cause by above matters †¢Failure of facing competition †¢Slowly emergent of Quality issues OPPORTUNITIESTHREATS †¢High growth rate in co untry †¢Consumer pattern is changing for better in confectionary industry †¢Export pportunities, including Maldives, Middle east & Pakistan(SLPFTA) etc †¢Agricultural Economy is enhancing worldwide useful for cocoa plantation. †¢Emergent of New technologies†¢High competition(within other brand & industry in Local & Global brands) †¢Increasing trend of RM prices (Cocoa etc due to inflation, Exchange rate) †¢Encourage to new Entrants (Global through Free Trade Agreements, Horizontal integration of Super Market channel. Ex. Cargill’s have Kist, Cadbury) †¢Rules & Regulations in Food Industry 2)Porters Five Forces Analysis6 of the Kandos Bargaining Power of Suppliers’ )As an industry bargaining power of suppliers are very high, & as per the company it is also high. Examples are as follows. †¢Sugar Industry. Monopolies in the market in worldwide, new entrants are not possible at all. †¢Our Production is comparatively low; he nce bargaining power is less possible in a world market as well as locally to some extent. Ex : Cocoa consumption is very low, considering world market. Coco Butter Substitute usage is low, compare with Ritzbery & Edna. Ritzbery has more bargaining power in Milk powder & Sugar with a synergy effect. )Price determination is high in local Coco beans suppliers; hence it is very price sensitive market. The risk is high comparatively since only Cocoa Beans processing Chocolate Company in Sri Lanka. 3)Packing materials are also playing major role, therefore Edna is doing it their under own control. Ritzbery’s strategy is concerning core business & outsources supporting activities as much as possible. We have waste experience is printing industry & we have to upgrade it to present culture. 4)Direct buying is widespread concept in Food industry, examples are as follows. Elephant House is doing their own Vanila plantation for Ice Cream & Ginger for ginger bear. -Munchee is buying igur u for Samaposha,soya for soya meet. 5)Continually conducting R & D for alternative suppliers & RM. -Ritzbery is doing continuously R & D for alternative suppliers for CBS & other RM too. -Producing Rice cookies, Kurakan biscuits. (by munchee) -Sweet treat (by Kandos) Bargaining Power of Customers’ 1)There is considerable bargaining power of customers in the world market & local since there are few operators are in the chocolate industry.Further switching cost is almost nil, and customers consider taste, quality, attractiveness of packing, advertising & pricing. 2)Generally Sri Lankan consumers are very much price sensitive, so it is obvious all competitors are tend to price competitive, in that condense Customer bargaining power is very high. Ex: Offer product at Rs 5, Rs 10. 3)As a norm Producers are changing customers mind through introducing new Products. Munchee is introducing new Biscuits in regular basis. Ritzbery also doing New Product Development. 4)Advertising also t ool to reduce customer bargaining power & maintain Brand & product Loyalty.Ex : Cream cracker for small hungry. Elephant House ice Cream is new method of giving gifts. New Colours of Lovers, blue (by Ritzbery) Novel way to lovers’ gift, tropica coconut based chocolate by Ritzbery 5)Doing continually market research is helpful to identify customers mind & their consumer pattern changing. Threat of New Entrants 1)Chocolate industry is somewhat challenging industry, therefore there is limited chances to entering this market. Nevertheless there is trend to import & distribute in Sri Lanka, since it has less Business risk. )Diana is latest newcomer to the market & there is trend to enter this market by following Companies in Local & global. -Cargills. They are going to vertical integration Strategy & sell their own brands. Therefore there will be high probability to entering Chocolates market in the future. Ex : Kist, Walls Ice cream,Diana Biscuits (Kist Biscuits) , 3 Coin Beer co mpany,Cargills meet balls, Kothmale Milk Products, Cargills detergents etc -Other players in the super market Industry are also following Cargills. Ex : Keels going to acquire Rich Life MilkArpico is selling their own brands Laufgh Sun up is going to start their own brands. -There is high probability to enter world class Chocolate in to Sri Lanka, since we are booming economy in the region & world, changing consumer patterns & emergent tourist industry etc. -There is also probability to enter chocolate market by confectionary manufacturing Companies as Diversification strategy. Ex : Nestle, Hemas, Maliban,Rigam, Daintee, Cherish etc Threat of Substitute Products 1)In Sri Lankan culture, most of the confectionary products are buying to give as a gift.Therefore following products are competing with chocolate products such as Biscuits, Ice Cream, Gift Vouchers, Sugar, fruits, Fruit Drinks etc. 2)Further there are more products to be chosen by consumers as alternative to eat as a desser t or as snacks. These Products are also including Biscuits, Ice Cream, fruits, Fruit Drinks, Yogurt, Milk packet, Chocolates & many more. 3)As the result of that there is numerous treat to Chocolate industry, & we must focus on increasing chocolate consumption of the general public in order to hike Sales. Ex : Biscuit Consumption per Person has been increased due to advertising & competition.Elephant House Ice cream has increased their sales volume through market development through branding it as â€Å"new method of giving gifts ’’. Sunquick also tried to do market development through branding it as â€Å"new method of giving gifts †. Cream crackers is re-position as â€Å"small hungry† Samahan is positioned to use daily prevents from cold. 4)Knowing culture & consumer pattern through effective market research, we can create delighted customers rather than satisfying customers. Competitive Rival within Industry 1)Price competition is done by Edna, Ritzb ery is compete through heavily advertising. )We mainly use our unmatched quality as a core competence to compete in the local market. 3)We are focusing to prevail in the market as a leader. 4)Growing global chocolates brands will be treat to Kandos. 5)Vertical & Horizontal Integration strategies used by the competitors to survive in the market. 3)Porters Generic Strategy7 of the Kandos In Sri Lankan Chocolates markets, the above categorization is as follows, according to Brands. Cost Leadership Differentiation †¢EDNA †¢RITZBERY †¢KINDER JOY Focused Low Cost Focused Differentiation †¢DIANA †¢DAINTEE †¢CADBURY †¢TOBLERONE FERRARI †¢KIT KAT Kandos does not have any particular strategy, hence theoretical it is categorized as Best Cost Provider &/or Stuck in the Middle. Because Kandos is not cost focusing, focusing differentiate a products to some extent & catering whole market, same as Edna & Ritzbery. SWOT FOR MARKETING OFFER A detailed SWOT anal ysis is to be carried out for the marketing mix8 of the company as shown below and the recommendations made in each component of the marketing mix will lead to formulation of a better comprehensive marketing strategy. ?SWOT for PRODUCT – Done for Coco Butter range in Singapore, Malaysia & ThailandStrengthsWeaknessesOpportunitiesThreats Was there in 1980’s & have prior experience. Working capital problems. Emerging economies of the selected countries for chocolates. Already there is a presence of multinationals. Be in a market as unmatched quality of Coco Butter Chocolates’ in the Asian region. Difficult in Product adaptation in ASEAN region. There’s a lot of room to do value additions & product development in Chocolates’. High Competition. Excellent sales staff with a strong knowledge of existing productsNon Coco Butter Products are popular in those countries.Trade Barriers for global companies. Recommendations ?Market penetration ?More product ada ptation ?More value additions ?New product development ?SWOT for PRICE N/A ?SWOT for PLACE StrengthsWeaknessesOpportunitiesThreats Excellent R&D staff with a strong knowledge of existing products for Local marketControlling issues in overseas operationDistribution systems are good enough compare to other Asian countriesMultinationals have more bargaining power in the Distribution channel Have prior experience in Overseas DeliveryHaving own distribution mode will be more costlyCultural difference Recommendations Change distribution channel & outsource distribution ? Offer more sales commission to Agents ?Implementing Intensive strategy ?SWOT for PROMOTION StrengthsWeaknessesOpportunitiesThreats Promotion for just remind the customer mind towards Kandos brand. Less experience of handling promotional campaign in the selected countriesThe use of latest technology to develop advertisementsMultinational Companies Promotional Budget & effort is very competitive. The use of social media lik e facebook for online advertisingThe high costs to be spent for promotions in the selected countries compared to Sri Lanka Read also: Reed Supermarkets: a New Wave of Competitors International Marketing In addition, the celebrations. Com we Bessie informs that there now exists a huge gap between the rich and the poor in BRB jail, which would lessen when poor people have access to education and the opportunity to develop reading skills. In a recent article dated October 1 , 2013, the www. Goalposts. Com website reports that Brazil now experiences disappointing economic growth. Despite President Dilemma Recourses efforts to revive the economy with stimulus packages and TA x cuts, the GAP grew only 0. 6 percent and both stock market and currency rates plume Ted.Other economic problems in Brazil include: â€Å"high salary costs, falling productivity, an d terrible 2 logistical bottlenecks that Rousseau has not yet addressed† ( l). In addition, Humblers Barbara, president of BEANIE, a lobby group for the elect Nils industry, predicts that unless infrastructure resolves its problems, industry will I continue to suffer ( 1 The website also informs that household consumption grew jus t 0. 1 percent due to inflation which adversely affected the purchasing power of consumers. In order to combat the problem of high inflation Brazil has increase seed interest rates.Brazier's business leaders have also encore raged Rousseau to reform tax a ND labor costs â€Å"so factories can regain their competitiveness at home and abroad† ( 2). Although Brazil now experiences these problems, the article states that Brazier's economy still flourishes in some areas. These areas include: low unemployment, strong foreign investment levels, Recourses approval rate of 80 percent, and a strong harvest and increased agricultural activity. In addition, Guide Ma enter (Brazier's Finance Minister) asserts that the investment growth trend will contain u.The article concludes with David Reese' (an economist for Capital Economics in Loon don) suggestion that Brazil should rebalanced the economy towards investment in 0 order to create growth rates of five percent, which investors want to see ( 3). A recent article in The Economist titled ‘ ‘The Price is Wrong,† and dated September 28, 2013 reports that â€Å"Brazil offers appalling value for money† ( www. Economist. Com 1). The article states that a pizza in Brazil costs 530 and also that a cheap, windowless hotel room in ROI costs $250/ night.The article also reports that 3 payroll taxes are 58% Of salary, that a Broadminded car costs 45% less in Mix than in Brazil, that a smartened costs 50% more than in the US, and that large domestic appliances and cars cost 50% more than in other Mendocino coo entries. The article presents the following reasons why these problems exist in Brazil: or infrastructure, high crime rates that necessitate an army of 650,000 security g awards, expensive office rents, expensive credit, decreased household consumption, a decreased exports of manufacturing goods.The article explains that the Brazil liana people go on foreign shopping sprees in order to make more e conomical purr chases and to avoid the â€Å"Custom Brazil† which â€Å"refers to the increased operational costs ass associated with doing business in Brazil, making Brazilian goods and services more expel noise compared to other countries† ( www. Economist Another recent article in , titled â€Å"Stuck in the Mud,† and dated June 8, 201 3 describes the current economic growth of Brazil as feeble limited.The article informs that Brazil now experiences a trade deficit, a shrink king primary fiscal surplus, and growing government debt mainly due to domestic rigidities. The article also discusses Dilemma Recourses efforts to â€Å"stimulate growth by hike Eng public spending and the minimum wage, and forcing starters banks to lend more† ( 2). Again, despite these efforts, consumer confidence continues to suffer, which greatly impairs economic growth.The government (the Centre al Bank) has responded by increasing base interest rates to 8% in addition to elim inate g a tax on foreign purchases of bonds in order to increase currency inflows and to â€Å"slow the weakening Of the real† ( 2). The government has also attempted to 4 solve these problems by encouraging investment and discouraging consumption Ion. However, these efforts proved unsuccessful for the steamrollered oil giant p terrors, for the grandmotherly industry, and for the electricity and banking industry sees.Other attempts to correct the dismal situation include: investments in the oil industry Y, the government's attempts to attract bidders to its road and rail concessions, and stimulating sales to increase business confidence. However, the challenging a ND diverse political landscape in Brazil, as well as Recourses inability to be diploma attic, will most likely cause further corrective actions to be unsuccessful. Http://Brasilia. Com/economy/ http://www. interdependence. Com/Brazil/economy. HTML http://www. celebrations. Com/bristlecone. HTML http://www. Goalposts . Mom/dispatch/news/thunderstorms/131001 / barometrically http://www. Economist. Com/news/ species Loretta/21 586678whybrazi I paraprofessional's Americas/21579048feeblegrowthhasforcedchange c b. Demographics As of July 2012, Brazil had a population of 199,321,413 people, with the majors y being in the 2554 age range. The majority of their population (87%) resides in urban areas. The largest city in Brazil is SAA Paulo with about 20 million residents. Ri o De Jeanine, where the 2016 Summer Olympics will be held, is the second largest c tit with about 12 million residents.In terms of diversity, over half of Brazier's residents are Caucasian and the sec 5 largest group is mulatto (mixed), making up almost 40% of the total population n. The official and most widely spoken language is Portuguese. The largest religious group IS Roman Catholic, with almost thirds of the demographic. A vast majority of Brazilian are literate with 89% of the population fifteen years old and over be inning a ble to read and write. ( http://www. Undermine. Com/Brazil/demographics_profile. HTML ) c. Cultural information Sports are very popular and important in Brazil.Most citizens regularly follow participate in various sport activities. The most popular sport in Brazil is foot all (American soccer). It is said that football â€Å"†¦ Is in the blood of the people of Bra Brazier's tropical climate is excellent for playing and practicing football. Brazil is also the only country to have participated in and qualified for all of the Football World Cups to date. The Brazilian soccer team is known all over the world for their brilliant Pl areas. Everyone in Brazil, from small villages to large cities, is known to go crazy for t heir country during the World Cup.Brazilian are known for the pride they feel for their country during sporting events. Brazil holds the most wins for the World Cup with five wins, known to Brazilian as the â€Å"Pentane†. The most dollied Brazilian soccer P l areas are Cafe, Aid, Ronald, and Reinhold. Sports such as sailing and golf are considered to be for the high class and are not accessible to the general public. Brazilian also enjoy footloose, basketball l, tennis, auto racing, and volleyball ( http://www. Mayflowers. Com/Brazil/sports/ Women's football has gathered an increasing share of interest in Brazil.The country's SST ring of successes in volleyball since the midnight century have made it Brazier's second most 6 popular sport. Municipal governments often provide volleyball courts and 10th recreational equipment for the country's beaches, including ROI De Jeaneries FAA moss Copernican and Panama. Brazier's beaches are gathering places for young pee people, the more athletic of which play football and various racket games. Brazilian chasm pincushion of beach football and volleyball draw thousands of spectators and television.Brazil has competed in every Olympic Games since 1920, except the 1 928 Summer Games in Amsterdam. It has been successful in many events, include Eng transfixed, swimming, yachting, and such team sports as football, volleyball l, and basketball. In 2009 the International Olympic Committee selected ROI De Jeanie or as the site of the 201 6 Summer Games. It was the first city in South America to be chi seen to host the Olympics. Http://www. Britannica. Com/Checked/topic/781 01 ‘Brazil/25115/ Superconductivity II.Background on Underarm (Mary Kate) under Armor, a relatively new company was established in 1 998 by a former University of Maryland football player, Kevin Plank, who was sick of repeatedly changing his sweat soaked Theists during football camp and took it upon him elf to invent a new type of This that would keep athletes cool, dry and light by rep ailing moisture. Under Armor has come a long way from young Kevin Plank selling Theists along the east coast out of his grandma's basement-?on November 18, 2005 Under Armor went public and became the first Seabed initial publi c offering to do blew on the first day in five years.Over the years the company began to expand its pr duct line to providing clothing for different weather temperaments, creating equipment t for various 7 sports fields, as well as developing lines for women and children. They have e expanded from the clothing collegiate sports team and now sponsor numerous professor Anal sports teams and world's athletes which include Olympian, national champions, etc. They have expanded in a global scale to Europe, China, Canada, Japan, parts of LATA America and are known as a global leader in performance footwear, apparel, accessories.Today, Under Armor has revenues approaching $2 billion dollar s and continues to maintain its mission to â€Å"make all athletes better through passion , design, and the relentless pursuit for innovation by creating exchanging products t hat provide an advantage for athletes. † Under Armor takes its corporate responsibility very seriously. As outlined on its companies website, AU operates under the core values with which the comma NY was established: innovation, inspiration, reliability, and integrity.They only seek to do business with third parties that operate under these values as well. Under Ar ours products are made by thirdly manufacturers: consequently, they hold these e third parties to the high standards in which they hold themselves. AU will not do buy seines with any companies that use any form of forced labor, child labor, or harass .NET/abuse on their employees. The CIA suppliers and subcontractors must provide their employees with a safe and healthy working environment and comply with all laws and re solutions.AU must provide employees with at least legally mandated minimum wage an d benefits. The employees of CIA and its suppliers or subcontractors are not forced to woo ark more Han 48 hours with 12 hours overtime and countries that have no limit on how RSI worked must provide one day Off out Of every seven days Of work. CIA complies with a 8 environmental regulations, rules, and standards as well as making all subsonic reactors and contractors comply with all local, state, federal, national, and international I laws, rules, and regulations in the company of manufacture.The suppliers and sub contractors are regularly monitored by ALGA internal employees and third party contractors . As well as taking corporate responsibility seriously, CIA prides itself on its community involvement. They created CIA Giveback which partners with prior ms that are dedicated to finding a cure for breast cancer, environmental sustainability , supporting military and law enforcement, and empowering youth athletes. From a marketing perspective, Under Armor target athletes of all ages as we as fans as they have entered into the collegiate and professional sports appear el market.Internationally, this is an asset to the company as well as having lines of cloths Eng for all ages and genders. AU has unique temperature specifi c clothing that can cater to the specific temperaments as they expand on a global level. However, it appears as if Under Armor is heavily rooted in its football background in America which el eaves room to question the company's success on an international level as it tries to break free of its American football image in countries where the sport is nearly nonexistent.

Friday, January 3, 2020

Effect Of Postimpressionists On The Next Generation Essay

Postimpressionism Postimpressionism was a movement in late-19th-century French painting that emphasized the artists personal response to a subject. Postimpressionism takes its name from an art movement that immediately preceded it: Impressionism. But whereas impressionist painters concentrated on the depiction of a subjects immediate appearance, postimpressionists focused on emotional or spiritual meanings that the subject might convey. Although impressionist artists interpreted what they saw, their approach nevertheless remained rooted in observation of the natural world. Postimpressionists conveyed their personal responses to the world around them through the use of strong, unnatural colors and exaggeration or slight distortion of†¦show more content†¦The unnaturally blocky forms of the bathers bodies conform to the angularity of the trees that frame them. To unify different parts of the composition, he used shades of green, brown, and blue interchangeably in the depiction of sky, earth, fl esh, and foliage. The unfinished quality of Cà ©zannes paintings and his choppy, unblended brushstrokes convey the immediacy of his personal experience. His technique appealed strongly to other postimpressionists seeking ways to evoke emotional responses in viewers. Seurat and van Gogh also drew their subjects from the world around them; Seurat concentrated primarily on the urban life of Paris, while van Gogh focused on rural scenes. The symbolist movement, a literary movement that stressed the expression of the artist’s inner vision as the purpose of art, influenced both artists, along with Van Gogh’s friend Paul Gauguin. While in Paris in 1886, Vincent van Gogh experimented briefly with neoimpressionism, but found its techniques too restrictive. Instead, he used broader brush strokes and incorporated large zones of single colors into his compositions. A former preacher, van Gogh gave his paintings a spiritual charge through technique, subject matter, and color. The thick, energetic brushstrokes in Crows in the Wheatfields (1890), which he painted just two and a half weeks before his suicide, suggest turbulence. Dark birds hover in a brilliant blue sky

Thursday, December 26, 2019

The Issue of Human Trafficking - Free Essay Example

Sample details Pages: 4 Words: 1168 Downloads: 1 Date added: 2019/04/22 Category Society Essay Level High school Tags: Human Trafficking Essay Did you like this example? The first issue I would like to cover is being able to find these females but not the men who are pushing these girls on the streets. Human trafficking is the dirty secret that has been hidden too long in our country. It is in every state of this great country, from large cities to small towns to rural areas. Don’t waste time! Our writers will create an original "The Issue of Human Trafficking" essay for you Create order Its in our backyard whether we live in the city or the countryside said Nita Belles (Halpin, 2017). Belles informs and explains that trafficking is happening in our backyard. Anyone walking down their street or in a mall can see couples walking together but how do we know when one is being trafficked? Halpin (2017) explains that it is a hard topic to digest especially when the the average age of girls that are being forced into prostitution is thirteen. Being thirteen and being compelled into a sexual relationship with a man who will take advantage of a girls emotional needs seems acceptable to the young female. At the age of thirteen, girls are too young to understand. After these men trick these women into a relationship and manipulate them into selling their bodies, the maturity level to escape from the situation is too much for these young girls to bear. The trauma that these young females are going through needs to stop immediately. Kutcher, you need to use your software and build a team to go out and search for these men. You have done an amazing job at finding a significant amount of females so please do what you can to find these men. These men need to be found because for an example, Angel Campos Tellez, age 27, pushed more than 100 woman along the east coast (Costantini, 2013). I live along the east coast. This could have been someone I know or even me. Angel sold these women for $30 for ever fifteen minutes (Costantini, 2013). Angel and his cohorts would pocket tens of thousands of dollars per year (Costantini, 2013). Angel has been deported twice and only served forty-six months (Costantini, 2013). This is awful. After those months served, Tellez will only go back to doing what he knows best. Another example is a group of three men. Nery Najarro-Rodriguez, 42, Jorge Perez- Hernandez, 37, and Luis Mata, 30, who ran a prostitution ring in Northern California (Costantini, 2013). These three men trafficked undocumented women from Mexico and sold them to twenty clients a day (Costantini, 2013). These men were only sentenced for three years (Costantini, 2013). What happens when these men get out? These men need to be put in prison for life. This is unfair that they are getting out after serving three years of jail time when these women have to deal with what they were put through for the rest of their lives. How are they supposed to trust any one? They will never be able to have the mental capacity to be in any form of relationship ever again. This is a problem that needs to be addressed when there are around 800,000 people that are being trafficked (Costantini, 2013). Is it fair that people in Latin America are making up to $16 billion dollars in business (Costantini, 2013)? This needs to come to an end. The last issue I would like to cover is the 90 day assistance that these women receive. Lets be honest. Do you seriously think 90 days for women who have been pushed and sold on these streets is enough time to get their lives back on track? Women who have been raped and raped again for days, months, and years. These girls need more than 90 days. Coming out of this type of situation is devastating. In some cases, I understand that women can get more than 90 days but they have to go through The United States Department of Justice (USDOJ) and The United States Department of Homeland Security (DHS). From a journal article called Services Available To Victims of Human Trafficking (2012) gives us an insight of the resources that these girls are given. For 90 days, these women can receive each of the following: Food: food pantries; soup kitchens; supermarkets/ bakeries/ restaurants provide day-old, lightly damaged goods Shelter: faith-based organizations; domestic violence/ womens shelters; runaway and homeless youth shelters; housing for undocumented immigrants; organizations donate money for rent; church members offer temporary housing; state foster care Clothing and Goods: nonprofit thrift stores giveaway clothes; churches, schools, and hospitals operate nothing drives; yards sales for inexpensive clothing and household items; department stores give away old clothes; hotels give away furniture when renovating; organizations will give out gift cards for grocery stores or discounted department stores Medical: community health clinics; homeless clinics; free clinics at universities; health programs from non-governmental organizations (NGO); maternal and child health clinics Legal: aid clinics/ agencies/ foundations; law school clinics: pro bono services; immigrant rights clinics; non profit organizations Job Training Programs: CareerOneStop (https://www.careeronestop.org/) provides a list of contacts for employment Education Services: GED assistance; immigrant community organizations; English as a second language (ESL) classes held at church, schools, libraries, and community colleges Transportation: victims that are in an education program can apply for reduced public transportation fares (subways, bus, or train); car and bike donations Crime Victim Compensation: victims can apply for funds for the above services; relocation for safety reasons Other Assistance: sexual assault clinics; rep crisis centers; fats-based organizations These programs, organizations, and clinics are great for these victims of human trafficking but they can only use these services for so long. I think there should be a place to set these girls until they are comfortable to go back home if they even have a home. Naomis house is a long-term program for women that are eighteen or older. I truly believe that they should be able to stay for as long as they need. I strongly think that we also need to do something for those young females that are under the age of eighteen. A house or organization needs to be put together for these young females. These housing situations should put together therapy groups to help each other get through the trauma that they are experiencing. These girls are weak and need the help. As expressed, human trafficking is something that speaks to me deeply and needs to come to an end. I overall feel that we need to help these girls that are being trafficked to feel a sense of belonging and feel safe. We need to capture these men who are pushing these females so these girls can feel the freedom that they deserve. Please reach out to me to inform me how this can work. References Costantini, C., (2013, June 28). Why did these sex traffickers only get a slap on the wrist? Retrieved from https://abcnews.go.com/ABC_Univision/News/time-sex- trafficker-serve-prison/story?id=19520482 Halpin, S. (2017, March 23). Healing victims of human trafficking: a long, slow road to transformation. Retrieved from https://www.christiaitytoday.com/edstetzer/2017/ march/healing-victims-of-human-trafficking-long-road-to-tran.html Services available to victims of human trafficking. (2012). Retrieved from https://www.acf.hhs.gov/sites/default/files/orr/traffickingservices_0.pdf

Wednesday, December 18, 2019

The Harmful Myth Of Asian Superiority - 1468 Words

Ronald Takaki point out how there is a big misconception with Asian Americans in today’s society in his article â€Å"The Harmful Myth of Asian Superiority.† Stating, â€Å"Asian Americans have increasingly come to be viewed as a ‘model minority.’†(Takaki, 117) Although that is not the case at all, most Asian Americans have to work hard to get to where they are. Moving up is not easy and not something they do to be looked at as role models or as pricks that take everyone’s jobs. They work hard and get more education and a better paying job than everyone else because that’s the only way they are able to make a great living in a new country. Although many would like to point out how they’re income is higher than most Caucasians it is only because they live with many more people that are able to contribute to that. Coming from a Hispanic background I could defiantly see where many Americans of any other race other than Caucasians wo uld see there is a misconception. Coming from a different country or even being second generation one has to work a lot harder to get where many Americans can get with just a snap of a finger. Like Takaki said, â€Å"While Japanese American men in California earned and average income comparable to Caucasian men in 1980, they did so only by acquiring more education and working more hours.†(117) Immigrants in general have to work two times harder to get the basic of what any Caucasian man or woman would get, and to move past them it takes even more hard work.Show MoreRelatedThe Harmful Myth Of Asian Superiority983 Words   |  4 PagesAll Asian Americans are good at math, or at least that’s what I heard. They are also good at anything involving technology, science, and medicine. They study all the time, work really hard and live a version of the American dream I never thought to dream of. Afterall they’re Asian, their parents wouldn’t allow for anything le ss. In his article â€Å"The Harmful Myth of Asian Superiority† the ethnic studies expert Ronald Takaki writes about the idea that Asian Americans are more successful than other AmericanRead MoreThe Harmful Myths Of Asian Superiority, By Ronald Takaki944 Words   |  4 PagesAsian Superiority The stereotype addressing the topic of Asians being smarter than other races has been around since the 1950’s. This stereotype started as a result of immigrants assimilating into the US. During this time Asians had a considerable higher success rate in school compared to Hispanics and Blacks. This is not the case because in places such as Chinatown where poverty runs rampant Asian immigrants have a difficult time staying above the poverty line. In the essay, â€Å"The Harmful MythsRead MoreThe Literary Theory Known as Post-Colonialism1061 Words   |  4 Pagesstates in the 1800s, or the mid-1900s fall of the British and French empires (1)? What is agreed upon is that the focus is on writing about the effects or culture in post-colonial societies or examining colonial literature with an eye for the moral superiority, racial discrimination, or Eurocentric viewpoint. Writers such as Rushdie, Said, and Achebe all belong to this movement with their discussions of the life and culture of the Indian Subcontinent, Eastern culture, and Nigeria respectively. Said, oneRead MoreWho Is The Real Bully?1712 Words   |  7 Pagesin the United States and an enormous 5 million students in grades 1- 9 are bully-victims† (Dan Olweus). Based on an estimate from other sources that is also about 15%. As many people know, bullying occurs when the other party feels dominance or superiority over the other party. This directly correlates with personality, strength, ideals, and insecurity. After studies being taken place it is found that â€Å"the 15% that was bullied in the grades of 1 – 9 tend to be more depressed and have a lo wer self-esteemRead MoreThe Last Samurai: Hollywood and Orientalism2947 Words   |  12 Pagesnotions that place the west in a position of dominance. In addition, romanticized idealism and myths of exotic difference based on race, sex, and fantasy that clouds East-West relationship. (Prasso, XV) However in an ever-globalizing world that has experienced conflict and tragedy brought on by cross-cultural misconceptions and racism one would think that we can see through and moved passed and harmful cultural stereotypes and Eurocentric dogma. Unfortunately, even in the â€Å"enlightened† 21st centuryRead MoreThe Power Of A Myth Essay1763 Words   |  8 PagesThe Power of a Myth A couple of months ago, during a seminar in my philosophy class, my teacher asked the class if we believed race was biological. Prior to this encounter, I never truly pondered the validity of considering race as something based off distinct genetic differentiations. Some students tried to make an argument that race was biological based off the presence of certain traits that are seemingly specific to different races such as skin color, hair type, and the prevalence of certainRead MoreThe Origin Of The Dragon2970 Words   |  12 Pagesdegree of sense however, the bones would only give some idea of body structure and the physical characteristics would remain up the constructor (Kaplan). This explanation is improbable according to Kaplan because he points to the fact that dragon myths were alive in the ancient Mediterranean, despite the fact that the region is entirely â€Å"bereft† of dinosaur fossils (Kaplan). Isaacs adds to the discussion by claiming that although dragons se em to mimic dinosaurs according to evolutionary based assumptionsRead MoreGender and Power Relations2406 Words   |  10 Pagesviewed as an attack on the biblical model of the family that provides clear distinctions between man, woman and child. Accepting all tenants of one’s unquestionable faith is considered a person of faith (Sharmon, 2011). Societies in the Middle East, Asian and African countries are considered more inclined toward patriarchy and are usually lacking in substantial women’s rights. In these countries there are two related gender issues; one is attitudinal and based on beliefs and values and the other issueRead MoreEducation and Income as Primary Factors of Disparitites Essay2823 Words   |  12 Pagesmade of various races and ethnicities along with the minorities of this country. White, African-American, Asian, Native American and Hispanic, are the main racial ethnicities within the United States. Generally, there have always been conflicts between ethnic groups throughout history, but believe it or not most ethnic groups along within one another. The white race has always claimed superiority in the United States. It is so sad that decades after the Civil Rights Movement, racial disparities andRead MoreRenato Constantino - the Miseducation of the Filipino8179 Words   |  33 Pagesgeographical l ocation and by the innate potentiality of our people. We were one with our fellow Asians in believing that we were not cut out for an industrialized economy. That is why before the war, we looked down upon goods made in Japan despite the fact that Japan was already producing commodities at par with the West. We could never believe Japan, an Asian country, could attain the same superiority as America, Germany or Michael Charleston B. Chua, Greatworks readings, DLSU-Manila 7 England

Tuesday, December 10, 2019

Biopsychosocial Approach free essay sample

The Biopsychosocial approach integrates biological, psychological, and social-cultural factors. The levels of analysis differ but compliment one another at the same time. Alone these levels of analysis won’t show the whole picture. But together they offer a more complete understanding. For example, alcoholism can be explained using each of the three levels of analysis but you can’t get the full understanding using them alone. The biological level of analysis suggests that genetic factors influence the ways a human responds to and metabolizes alcohol. Using biological factors alone interprets to, if you have a low tolerance for alcohol, alcoholism is inevitable. This approach suggests that a person is born to be an alcoholic because of the way their body handles alcohol. The psychological level of analysis suggests that mental disorders contribute to alcoholism. Some people with mental disorders such as rage, anxiety, depression, mania, paranoid delusions, and phobias appear to use alcohol as a self medication. We will write a custom essay sample on Biopsychosocial Approach or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Rebelliousness and adjustment problems are signs in children of future alcoholism. Using just psychological factors suggests that people who suffer from mental disorders are likely to become alcohol dependant. The social-cultural level of approach suggests that the availability, cost of alcohol, alcohol use of peers, and the culture of a dominant society are contributors to alcoholism. Studies suggest that family related factors such as parental separation, parental abuse and neglect, low cohesion, and alcohol problems among family members are also factors that contributes to alcoholism. The approaches do not fully explain the reasons for alcoholism. The biological approach alone leads someone to believe that alcoholism is not a choice. Someone is born with alcoholism because of their genetics. The psychological approach alone leads someone to believe that mental problems cause alcoholism. A child who is rebellious, a loner, and has adjustment issues shows signs of pre-alcoholism. If someone has a mental disorder or weak minded they are more likely to turn to alcohol. The social-cultural approach suggests that alcoholism is depends on the availability of alcohol, price of alcohol, and the way someone is raised. A state with lower alcohol prices tends to have more alcoholism cases than a state with higher alcohol prices. A child that grows up with parents that abuse alcohol, abuse and neglect them, and have divorced parents is more likely to become an alcoholic than a child who didn’t have to grow up in similar situations. The Biopsychosocial approach integrates several levels of analysis to offer a better understanding of alcoholism. This approach suggests that factors of alcoholism are biological, psychological, and social-cultural. Integrating all three approaches makes it easier to identify a person in risk of alcoholism. It also helps to identify an alcoholic and the effects of alcoholism. The way a person handles alcohol and its withdrawal symptoms goes hand in hand with their mental state. For example, if a person is depressed it may be harder for them to handle withdrawal symptoms, thus making it harder to stop abusing alcohol. A persons mental state goes hand in hand with the way a person has grown up and the area where they live. If a child has been abused they can become depressed and turn to alcohol because it is easily available or it is something they grew up seeing often. It is difficult to understand alcoholism if all three approaches aren’t integrated. A persons genetics alone shouldn’t make them an alcoholic. Just as a persons mental state or the way they grew up shouldn’t make them an alcoholic. Without factors from all three categories there would not be a clear understanding of alcoholism.

Monday, December 2, 2019

Sikhism Essays - Punjabi People, Sikh Gurus, Punjab, Nanded District

Sikhism "God sends His messengers into the world from time to time to guide humanity," states Professor Gobind Singh Mansukhani, author of the book, The Quintessence of Sikhism. Although Jesus Christ was considered to be sent to Earth between 8 BC and 4 BC by god, the ten Guru's, who found the Sikh religion five hundred years ago in the Punjab region of India, were also considered to be messenger's of God ("Jesus Christ" 194-198; Mansukhani 1; Kleffman 1). These founders of the Sikh religion, unlike others of the time, recorded their teachings and their beliefs in the Guru Granth Sahib, a holy book that is considered to be the eternal Guru (Sikh Missionary Center 244). The history, beliefs, and distinction from other religions make Sikhism a fascinating religion. Originating in the fifteenth century, Sikhism struggles to stay alive in India, even today. Guru Nanak Dev Ji, the founder of Sikhism established this religion, free from the discriminating ideas of Hinduism and Islam (Mansukhani 2; Wolcott and Wolcott 48). Guru Nanak Dev Ji carried the Divine Light, which allowed his body to be a platform for God to speak on. This light was passed on to the other nine Gurus who created the Guru Granth Sahib (Sikh Missionary Center 7-9). The eighth Guru, Guru Harkishan Dev Ji, became a Guru at the age of five ("Guru Harkishan Dev Ji" Internet). His knowledge and power awed people who realized he was really divine (Mansukhani 30-32). The lives of most Sikhs were threatened by religious hatred everyday. The fifth Guru, Guru Arjan Dev Ji, and the ninth Guru, Guru Tegh Bahadur Ji, both became martyrs. Guru Arjan Dev Ji was tortured with boiling water, thrown on burning sand, and was seated on a red-hot plate because he would not give up his faith. Similarly, Guru Tegh Bahadur Ji also became a martyr. He refused to lose his faith and died saying God's name. Today, Sikhs are still dying for their beliefs (Mansukhani 23-25, 35-36). For Sikhs, their beliefs are declared in the Guru Granth Sahib. The Guru Granth Sahib contains the words of all ten Gurus and is the eternal Guru. This holy book's teachings are protected in such a way that its followers would notice if a comma or a period is out of place (Sikh Missionary Center 3, 248). Sikhism opposes the caste system that existed in India. In fact, the Gurus erased the caste system in Sikhs by creating a Langar system, which means Guru's Free Kitchen. This system still exists today and requires everyone, rich or poor, to sit side by side and share a meal, despite of social classes (Mansukhani 15-16; Sikh Missionary Center 3-4). The Guru Granth Sahib also states woman should be equal. Guru Nanak Dev Ji pointed out that women were never inferior to men because they can get salvation also (Sikh Missionary Center 278). Besides promoting equality, Sikhism respects other religions. The Guru Granth Sahib includes excerpts from Hindu and Muslim saints, to show Sikhs to accept other faiths (Gurbani CD 6). All the beliefs of Sikhs are outlined in the holy book written by the ten Gurus, themselves (Sikh Missionary Center 248). Although Sikhism is different from other religions, it is similar in many aspects also. Unlike other religions, everything people know about Sikhism comes from the mouths of the Gurus. For example, The Sikh Missionary Center writes "...there came Mahatma Buddh in India and he never wrote anything with his hands. After that came Christ who did not write anything himself. His teaching are only known through the Bible." Sikhism believes materialistic items come in the way of salvation (Sikh Missionary Center 3, 248, 249). Similarly, Buddhists also agree materialistic values get in the way of nirvana, the state of peace ("Buddhism" 319-325). Sikhism, Hinduism, and Buddhism all support reincarnation (Sikh Missionary Center 253; Wolcott and Wolcott 36; "Buddhism" 322). Although there are several similarities with other religions, Sikhism is unique in its own way. Although times have changed, the Sikh religion has remained unchanged for the last five hundred years (Kleffman 1). The ten messengers God sent to Earth have helped form the Sikh religion (Mansukhani 1). The holy book which the ten Gurus created is the living Guru, since it will last forever and holds all the teachings of the past Gurus (Sikh Missionary Center 244). The ideas behind Sikhism make it a unique religion.