Sales planning and operations Essay Example | Topics and Well Written Essays - 2250 words - 1

Sales planning and operations - Essay Examplehe litigate of marketing planning lastly, allocating where during periods of product shortage, the sales force might have a significant effect in the manner in which available stocks argon allocated. Most importantly, personal selling has been found to lead to an actual sale.The development gathered by the salespeople can be utilised to improve the aggregate sells and production. The information also the firm maintains equilibrium between supply and demand. Besides, the information is also used to comprehend the nodes needs and behaviour.The stages of decision making mental process include problem recognition, evaluation of alternatives, evaluation of the decision, search process, and selection stage (Pride & Ferrell, 201223). When purchasing a high-level product such as a house, the salesperson has higher chances of influences the buyers decision by providing more benefits of the house. In this case, the prospective clietnt will be e asily persuaded to buy the house. The salespeople ensure that the need of the customer is met, thus revising the price of the product upwards.In relation to low-level products such as a newspaper, the chances of influencing the consumer purchasing behaviour argon low since the products are of low risk. Besides, the decisions of purchasing the product is a routine (Kotler & Keller, 2009134).The responsibilities of Halfords sales team that sells cycling and motoring products and services comprise of the following establishing personal deliverables, improving targets and charter, having noesis your firms products and services, accepting the quota responsibility my mapping out how one will attain goals, customer contacting, account perplexity by managing account asset, implementation the sales process, and opportunity management.The roles of the sales team comprise include managing the resources of the sales support, making periodic account and territory review presentations, offerin g of timely management reports, and finally,